When you think of low-cost airlines—if you live in the United States, anyway—you think of Southwest Airlines. And if you're below a certain age (let's say 40), you know Southwest primarily for its low fares. But older people, particularly older men who once flew the airline for business, remember Southwest differently.
"The stewardesses wore hot pants," older people might recollect, speaking about their travels during the yesteryear of commercial aviation. "And they tried to get you wasted, even on 30-minute flights between Houston and Dallas."
To be sure, when you look around the world for Southwest cognates, based on today's Southwest, it's tempting to choose traditional low-fare airlines, such as Southeast Asia's AirAsia or Europe easyJet. But Southwest was a controversial choice long before it was a budget-conscious one. Here are six other global airlines that have created their own controversy.
Picking up the baton where Southwest left off is Vietnam's VietJet Airlines, a low-cost airline—and the country's first privately-owned airline company—many have incorrectly referred to as "Bikini Airlines." Why, you might ask?
Well, photos of the airline's stewardesses wearing nothing but bikinis (which actually came from a publicity calendar) went viral on the internet, and this caused many to believe that they paraded around in flight like that. While it's true that VietJet's stewardesses dress in a way most would term sexy, they don't actually wear bikinis on board, probably due to health regulations more than rules of social decorum.
The marketing worked, however. Not only did VietJet Airlines claim nearly a third of Vietnam's air travel market, by dollar value, overnight, but its success led to its CEO becoming Vietnam's first woman billionaire.
Not to be confused with Europe's RyanAir (an airline that's controversial in its own way), Malaysia's Rayani Air operates only a few hours' flying time from VietJet, but couldn't be more different. That's because while VietJet sells sex, Rayani Air sells modesty. Specifically, it's Malaysia's first Sharia-complaint airlines, featuring hostesses in full hijab (although not technically burqas), halal meals and no alcohol, which to be fair isn't that uncommon among airlines serving Muslim countries, such as Saudi Arabia's flag carrier Saudia. (It should be noted that Malaysian flag carrier Malaysia Airlines, controversial for its own reasons, does serve alcohol onboard.)
Or, more accurately, it was Malaysia's first Sharia-compliant airline. Rayani Air ceased operations in April 2016, after less than four months in the air, creating further controversy. While Rayani Air executives insisted the airline was "restructuring," officials claimed it had breached the conditions of its contract. Inshallah!
To be sure, there is a European airline on this list, but probably not the one you think. While the aforementioned RyanAir has created controversy based on its ridiculous fees and cramped airline cabins, Eurowings is controversial because it allows passengers bound for party destinations to make so-called "Blind Bookings," where they pay a fix fee, then board a flight to a random destination.
No word on whether passengers have to pass a sobriety test before consenting to this, although the price they pay does appear to include transport back to their home country, a fine-print point I hope neither the airline nor the home country will come to regret.
Eurowings' subsidiary Germanwings caused it further controversy in 2015, when a plane crashed in the Pyrenees mountains as a result of the pilot's untreated mental illness.
Taiwan's EVA Airways (pronounced "E-V-A" and not like the woman's name) routinely receives accolades for its excellent product and service, in particular its longhaul business class. The controversy here, indeed, stems not from something bad, but something strange. Namely, the airline's reliance on Japanese character Hello Kitty in much of its branding, including several aircraft that bear her likeness inside and out. Watch this YouTube video of Hello Kitty dancing off an EVA Airways 777-300ER jet in Houston if you want to see the abject strangeness of this airline in action.
Did you know that Norwegian Airlines isn't actually Norwegian? It's based in Ireland, a decision its founder proudly admits is in order to dodge taxes. Furthermore, the airline disproportionately employs Southeast Asian stewardesses, and doesn't hide the fact that this, like its decision to base itself in Ireland, is for financial gain.
Further adding to the controversy, many of Norwegian's admittedly popular long haul flights don't even touch Norwegian soil, where you fly from Los Angeles to London or New York to Copenhagen. This is technically not illegal, of course, although it does seem somewhat deceptive in light of the airlines name—and decidedly "Norwegian" brand identity.
In recent years, Norwegian has attracted even more controversy, from using aircraft of questionable flight-worthiness as substitutes for its own while they undergo maintenance, to the fact that a majority of its routes end up canceled in less than a year because they aren't financially feasible.
Honorable Mention: Trump Shuttle
Back in the late 1980s, when famed carrier Eastern Air Lines was breathing its last breaths, a much younger Donald Trump (who was still mostly unscathed by bankruptcy scandal, and had probably never even thought to run for president), decided to intervene and attempt to salvage the airline's east coast "Shuttle" operation. Unfortunately, the same fate that would later befall Trump's casinos befell his airline, which joined the scrap heap of history alongside Trump Steaks, Trump University but not, for better or for worse, the election of President Donald Trump.