When Are the Hong Kong Shopping Sales?

The Inside Track on Hong Kong's Sales Seasons

Festival Walk Commercial center
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When are the Hong Kong shopping sales? Looking around town at the glowing neon advertisements and 50% off signs, you’d think that the Hong Kong shopping sales were permanently on - they aren’t. There are, however, a couple of dedicated seasonal sales, when prices will be lowered. Below is the essential information on when and where to find the Hong Kong sales. 

The main shopping sales season embraces Christmas in late December, but really gets going in the run-up to the Chinese New Year in late January or early February. Here you’ll see plenty of sales signs, and slashed prices and two for one offers. It's also worth looking out for vouchers in the red lai see packages traditionally given out by stores in the run-up to New Year - these sometimes have big savings inside. The very best time to buy is the few days just before Christmas and just before Chinese New Year when prices are usually slashed even further.


The sales are mostly to be found in Hong Kong’s malls and the more upmarket boutiques and designer stores. Markets in Hong Kong and mom and pop stores don’t usually get involved, but you should always try to bargain in these shops and at markets. The prices on display are always inflated and negotiation is expected. It's the same as the city's famous tailors, don't be sucked in by miraculous promotions. Negotiate to get the best price. 

Summer Sales in Hong Kong

The more serious sales season falls in the summer (July-August) and is now complemented by a dedicated Hong Kong Tourism Board festival. Sales signs sweep through the city and shops open their doors for a few extra hours at night, until at least 10 pm. Major discounts of 50% plus, particularly on end of season fashion items, can easily be picked up.

During this period you'll find the big name department stores, like Shanghai Tang and Lane Crawford, knocking down their prices. Some malls will also have dedicated vouchers that can be used in various shops. Over at Causeway Bay's Fashion Walk, some of the local designers also offer incentives to take unpopular items off their hands at seriously reduced prices. 

Look out for stores showing the Hong Kong Shopping Festival sign, and you should sniff out a bargain. The Tourism Board also issues a yearly guide and a wedge of coupons that can help you save a few dollars. You'll often be able to pick up these vouchers from the information desk at major malls. 

Outside of the Hong Kong Sales

If you can't make it to Hong Kong during either of these sales seasons then consider visiting one of the many outlet malls. You'll find designer labels, as well as homegrown names selling off last year's stock at knockdown prices. Most are focused on fashion, including shoes and accessories. 

Or, go to Shenzhen. For electronics and local clothing, the Chinese city across the border with Hong Kong is cheaper.  You can easily take a day trip to Shenzhen - it's less than an hour from Hong Kong - and load up on essentials.