Whether you're looking to explore Mexican culture or you're just a super fan of tequila, there's nowhere better to learn about and savor this traditional distilled drink than the blue agave fields spread out over the west-central plains of Mexico. The area known as "Tequila Country" is mostly within the state of Jalisco, where the capital and largest city is Guadalajara, but it also spills over into the neighboring states of Guanajuato, Michoacán, Nayarit, and Tamaulipas. But the epicenter is the aptly named town of Tequila, which is just an hour north of Guadalajara.
Just like champagne must come from the Champagne region of France, tequila can only legally be produced in the Tequila Country of Mexico. If you're planning a trip to explore the region, there are plenty of great things to do on your travels, ranging from exploring the town of Tequila and touring the Jose Cuervo distillery to spending the night in a boutique hotel or hacienda (ranch or estate) among the blue agave fields.
Try a Batanga at Tequila's Oldest Bar
When it comes to enjoying tequila, there's no better place to sample this western Mexico brew than a local bar in the town of Tequila. Locals drink tequila in one of two ways (and taking a shot isn't one of them). They'll either order a fine tequila and sip on it to savor the flavor—much like you would with a good Scotch or whiskey—or drink a batanga. Batangas are a mixed drink of tequila, lime, and Coca-Cola, and it was invented right in the town of Tequila in the typical cantina, La Capilla. Bartenders in La Capilla mix the drink with a knife that was previously used to cut up limes, jalapeños pepper, and avocados, imbibing the drink with the subtle flavor of a Mexican dish. You can drink a margarita anywhere in the world, but when you're in Tequila, don't overlook the batanga.
Hike to a Waterfall
The Cascada Los Azules waterfall is infamously difficult to find, but those who make it all agree that it's worth searching for. This idyllic spot is only about 45 minutes to an hour from the town center of Tequila by foot, but you may need to ask locals for some directions to get started. Once you do find the path, just follow the red markers through tropical groves of mango and chirimoya trees until you reach the falls. It's a downhill and relatively easy hike to reach the falls, but make sure you're prepared for the uphill trek on your way back into town. Because of the local climate, the falls are flowing all year long and you don't need to worry about them being dried up when you visit. You could start in the morning and be back in town by early afternoon, but it's best take your time and stay to enjoy this idyllic paradise.
Experience the Magical Town of Tequila
The town of Tequila was designated as a UNESCO World Heritage Site in 2006 for the unique features of its natural landscape and cultural traditions. It is also one of the few places that the Mexican government has dubbed Pueblos Mágicos (Magical Towns) due to its cultural and historical significance. Your visit to Tequila Country would not be complete without a stroll along the cobblestone streets of this charming town, which contains a living, working landscape of agave fields, distilleries, factories, and haciendas.
Stop by Plaza Principal de Tequila, the town's main square, to visit its parish church, La Parroquia Santiago Apóstol, which dates back to the 18th century. The church has a stone facade, a bell tower, and inverted, truncated pyramid pilasters that flank the main portal. Inside, there is a statue of Our Lady of the Conception that has stood watch over the church since it was sculpted in 1865. Also, stop by the Municipio de Tequila (Town Hall), which is located across the main plaza and features artwork by Manuel Hernández that highlights the significance of the agave plant in pre-colonial Mexico as well as the Aztec goddess Mayahuel, who is associated with fertility and nourishment.
See Agave Harvested in the Traditional Way
In Tequila Country, you can see how the drink is produced, from the agave field to the finished bottled product, starting with la jima, the term used to refer to harvesting the agave plant. Agave is harvested in the traditional way in a very labor-intensive manner wherein the worker, called a jimador, uses a special tool like a sharp, pointed shovel to remove the spikes from the agave and extract the heart of the plant, the piña, which resembles a pineapple when the spines are removed.
The best way to fully experience the tequila-making process is to join a tour that takes you out into the agave fields and the local distilleries. There are several tour operators that leave from Tequila and Guadalajara, such as Tequila Tour by Mickey Marentes or through the Destilería La Fortaleza.
Tour the Jose Cuervo La Rojeña Distillery
The oldest distillery in Tequila Country is known for producing the world-famous Jose Cuervo brand. Known as La Rojeña, this distillery offers tours periodically throughout the day where guests are invited to witness how this signature drink is made and bottled.
During the 90-minute guided tour of La Rojeña, you'll see the agave hearts being chopped up and taken to the ovens, the labs where the tequila is tested to be sure that it meets the factory's strict standards, and the barrels where the spirit is aged, up to one year for reposado (rested) tequila, up to five years for añejo (aged), and up to eight years for the special product, Reserva de la Familia. After the tour, stick around for a tasting of the Reserva brand of Jose Cuervo.
Enjoy Mariachis, Voladores, and Charros
The Mexican state of Jalisco is considered the cradle of charrería rodeos and mariachi music, and visitors to Tequila can witness some of these cultural events and performances at a number of venues across the region, especially in Guadalajara.
Charrería is Mexico's national sport, which consists of charros/charras (cowboys and girls) that dress in clothing seen on mariachi bands and do a variety of different tricks and maneuvers on horseback or foot. During this Mexican-style rodeo, the charros lead their horses through fancy step work and perform rope work called Flores de Soga featuring intricate moves with a lasso. Head to the Lienzo Charro del Tequila near the middle of town to catch one of these shows while you're in Tequila.
On the other hand, voladores (flying dancers) mostly originate from the state of Puebla, where the ritual was born. However, they are also a regular fixture in Tequila and often perform their dance in the Plaza Principal. During voladores' shows, the performers spin around a tall wooden pole from which they are attached by their ankles. The ceremony has even been recognized as an Intangible Cultural Heritage by UNESCO.
Take a Train Ride Through Tequila Country
If you want to make your visit to tequila country a memorable day-long excursion, take the tequila train. The Jose Cuervo Express departs the Ferrovia station in Guadalajara on Saturdays (and some Fridays and Sundays) and takes just over an hour to reach Tequila after winding through the beautiful blue agave-covered region. After the ride, you can take a complimentary tour of La Rojena Distillery as part of your ticket price for the train. Alternatively, the Tequila Express departs Guadalajara and visits the Herradura Distillery but doesn't actually visit the town of Tequila.
Visit the Tequila Museum
Besides visiting distilleries, you can also visit the National Museum of Tequila, located in the town of Tequila proper. Opened in 2000, the museum traces the origins of agave cultivation in the region from pre-Hispanic times to the present and contains over 300 artifacts on display in five permanent exhibit halls. The National Museum of Tequila is housed in a building from the late Porfirian period, which features stunning archways and a central courtyard where you'll find a pre-Hispanic oven and a mill.
You'll learn all about the cultivation of agave dating back to ancient times when the fermented drink from agave was known as pulque. Although there is some question about whether the people of Mesoamerica were familiar with the distillation process before the arrival of the Spaniards, it is likely that the distilled spirit of tequila we know today was not produced until after the 15th century.
Indulge Your Taste Buds at a Traditional Restaurant
Food is a big part of the cultural landscape of Tequila Country, and there are plenty of restaurants in the town of Tequila where you can indulge your taste buds with some of the finest Mexican cuisines in the region.
For lunch, consider stopping by Amor de Mis Amores in downtown Tequila for a family-style dining experience complete with authentic enchiladas and birria, a spicy stew originating in the state of Jalisco made with goat meat and a variety of legumes. For dinner, stop by La Antiqua Casona, which features great cocktails in a cozy, casual setting, or check out the Hotel Villa Tequila, which features a tequila-themed bar right beside the outdoor pool.
Spend the Night in a Mexican Hacienda
As one of the largest towns in the region, Tequila offers plenty of options for places to stay overnight, both in and out of the town. For a longer stay, a good option is the boutique Hotel Solar de las Animas, which is located adjacent to the church of Santiago Apostol in the heart of Tequila and features luxurious rooms, a gorgeous outdoor pool, and stunning views of the town and volcano. Other great haciendas worth checking out in and around Tequila include Hotel Villa Tequila, Matices Hotel de Barricas, and Hotel Boutique Quinta Tequillan.
Those looking for an event space need look no further than the Hacienda El Centenario, a nice spot for a wedding or any other large event. The hacienda has meeting spaces as well as lovely grounds that can accommodate a few hundred guests. Stroll through the gardens, relax by one of many fountains, or tour the estate itself.