Yankee Candle Village: A Complete Guide

Yankee Candle Village, South Deerfield, MA

Courtesy of the Massachusetts Office of Travel & Tourism

Map card placeholder graphic

Yankee Candle

25 Greenfield Rd, South Deerfield, MA 01373-9618, USA
Phone +1 877-636-7707

There are more than 300 company-owned Yankee Candle retail stores throughout the United States, and yet this candlemaking giant still maintains its homespun charm at its flagship location, which opened in 1983 in South Deerfield, Massachusetts, and draws a half-million visitors each year. It is, by some reports, New England's second-most popular tourist attraction.

You can literally lose yourself for hours in Yankee Candle Village's winding, cavernous showrooms and among its tantalizing scents—and admission to this perennially popular attraction is free. Sniffing more than 200,000 candles under one roof is just the start. In fact, the Yankee Candle Village is billed as the "Scenter of the Universe"!

Things to Do

In addition to finding the largest imaginable selection of Yankee's beloved candles in an endless array of more than 200 fragrances and colors, you'll find kitchen and home accessories, New England crafts, collectibles, toys, Christmas decorations (including more than 100,000 ornaments), jewelry, fashion accessories, gifts galore, and custom gift baskets. Be sure to pick up one of the handy maps of the complex: They're available near entrances.

Find your way to the Bavarian Village in the Yankee Candle Christmas Shop, where Santa and his elves toil year-round, and you’re in for a rare treat. It snows indoors here every day, and kids and grown-ups alike delight in catching snowflakes on their tongues… even on hot July days. Not snowing when you arrive? Just wait a few minutes.

Yankee Candle Village also has a Wax Works, where you can make your own wax souvenir to remember your visit or a gift with personal flair. Options include hand-dipped critters and hand-dipped jar candles. Or, dip your own hand in wax to create a one-of-a-kind memento. Custom photo candles can also be created during your visit: They’re ready in just minutes.

Educational presentations routinely take place in this exhibition space, where the history of candles and the Yankee Candle Company are traced right up through modern times.

Where to Eat

Bring your own picnic to enjoy outdoors, or grab a bite at Powder Hollow Brewery and Hillside Pizza Café, which serves up pizza by the slice, wraps, salads, and soups. If you're just looking for something to snack on, you can fulfill your cravings at Ben & Jerry’s, Popcornopolis, Yankee Candy, or the fudge shop.

Events and Sales at Yankee Candle Village

Yankee Candle Village hosts frequent sales, shopping promotions, and events tied to the seasons and holidays, including trivia night every Thursday, comedy shows, and Pride Day. And you can always hunt for deals in the "seconds" room, where slightly imperfect candles and other decorative gifts are marked at a discount.

Planning Your Visit

You can visit Yankee Candle any day of the year except Thanksgiving and Christmas Day. Hours are daily from 10 a.m. to 6 p.m. Holiday shopping hours are typically extended until 8 p.m. Thursdays through Sundays from late October through late December. The store may close early on Christmas Eve and New Year's Eve. Call toll-free, 877-636-7707, for more information.

The Yankee Candle complex is handicapped accessible: Complimentary wheelchairs are available.

Groups are welcome to make reservations to visit by calling the Tour Department toll free at 877-636-7707. Groups are accommodated free of charge.

Things to Do Nearby

Just a stone's throw away is the award-winning Tree House Brewing Company, where you can order draft pours and house-made pizza (note that you will need a reservation to visit the taproom). Other attractions nearby include the Magic Wings Butterfly Conservatory & Gardens and Historic Deerfield, a living history museum.

If you don't mind traveling further afield, Springfield, M.A. is a 30-minute drive away and is home to the Basketball Hall of Fame and the MGM Springfield casino and entertainment complex.

Frequently Asked Questions
  • Where is the largest Yankee Candle store?

    The largest Yankee Candle store is the brand's flagship location in South Deerfield, Massachusetts.

  • Who owns Yankee Candle?

    Newell Brands acquired Yankee Candle in 2016.

  • Where is the Yankee Candle headquarters?

    The brand's headquarters can be found in South Deerfield, Massachusetts, a 2.5-hour drive west of Boston.

Back to Article

Yankee Candle Village: A Complete Guide