Yankee Candle was worth about $1.8 billion when the company was acquired by the Jarden Corporation in 2013: What a New England success story! There are more than 500 company-owned Yankee Candle retail stores throughout the United States, and yet this candlemaking giant still maintains its homespun charm at its South Deerfield, Massachusetts, flagship store, which draws millions of visitors each year. It is, by some reports, New England's second most popular tourist attraction. In fact, the Yankee Candle Village in South Deerfield is billed as the "Scenter of the Universe"!
The Yankee Candle Village flagship store in South Deerfield is the Disney World of candles—and admission is free. You can literally lose yourself for hours in its winding, cavernous showrooms and among its tantalizing scents. Be sure to pick up one of the handy maps of the complex: They're available near entrances.
More than 400,000 candles under one roof is just the start. In addition to finding the largest imaginable selection of Yankee's beloved candles in an endless array of more than 200 fragrances and colors, you'll find kitchen and home accessories, New England crafts, collectibles, toys, jewelry, fashion accessories, gifts galore, a candy shop, custom gift baskets, picnic grounds, the kid-friendly Chandler's Restaurant and even a Black Forest room in the Yankee Candle Christmas Shop where it snows indoors year round!
There's also a Wax Works, where you can make your own wax souvenir of your visit, and a Candle Making Museum, where educational presentations take place.
Yankee Candle Village hosts frequent sales, and you can always hunt for deals in the "seconds" room, where slightly imperfect candles and other decorative gifts are marked at a discount.
With so many other attractions nearby, including the Magic Wings Butterfly Conservatory, Historic Deerfield and the Basketball Hall of Fame, Yankee Candle can be the "scenter" of a fun-filled weekend getaway.
Plan Your Visit to Yankee Candle Village in South Deerfield, MA
You can visit Yankee Candle any day of the year except Thanksgiving and Christmas Day. Hours are typically from 10 a.m. to 6 p.m. Holiday shopping hours are extended until 8 p.m. Thursdays through Sundays from late October through late December. The store closes at 5 p.m. on Christmas Eve and New Year's Eve.
Call toll free, 877-636-7707, for more information or to inquire about special events. There are many events held throughout the year, from clearance sales and shopping promotions to character appearances. Chandler's Restaurant offers its own line-up of dining events including monthly wine tastings, afternoon teas and baking and cooking classes for kids.
These directions will help you find your way to the Yankee Candle Village flagship store.
The Yankee Candle complex is handicapped accessible: Complimentary wheelchairs are available. Groups are welcome to make reservations to visit by calling the Tour Department at 413-665-8306, ext. 1206, or toll free, 877-636-7707. Groups are accommodated free of charge.