Virtuoso: the Luxury Travel Network That Makes Good Vacations Great

View of Bellagio in Italy, Lombardy

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Maybe you've seen a sign at a luxury hotel or on an upscale cruise announcing, “Cocktail Party for Virtuoso Clients.” If you’ve wondered who Virtuoso luxury travel agents are, or how you become a Virtuoso client and join the party, read on.

Virtuoso is an exclusive network of high-end travel companies who work together to create customized vacations for luxury travelers. An American company founded in 1951, Virtuoso has deep connections in the luxury travel industry. Rather than having its own dedicated travel agents, Virtuoso's network of "travel advisors" add up to over 15,000 luxury travel agents are from over 400 independent travel agencies 34 countries are Virtuoso members. The company also works with over 1,7000 luxury travel providers such as hotels, airlines, cruise lines, car rental companies. and high-end tour operators.

Virtuoso isn't a club that Individual luxury travelers can’t join. But their travel agent can (or their hotel, cruise ship, airline, tour operator, or spa). As far as the cost to travelers: sometimes these services are free to the client (the traveler), and sometimes there's a charge. 

Four Seasons Hotel at Bosphorus, Istanbul, Turkey
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How the Network Operates

Virtuoso works as a connector between its members: travel agents on one hand, and travel-industry partners on the other. The travel agents create exclusive vacations drawing on the travel partners, delivering deluxe itineraries, upgraded rooms, enhanced travel services, and valuable perks to luxury travel clients.

Luxury travelers benefit from the Virtuoso network in several ways. Virtuoso travel agents can customize client vacations with high-end, value-added travel components offered by Virtuoso travel partners. Virtuoso also arranges exclusive benefits for travel agents to pass on to their luxury travel clients. The relationships agents and partners forge through Virtuoso translate into a VIP experience for clients.

Clients of Virtuoso travel agents and other travel partners (hotels, cruise ships, airlines, spas, etc.) can enjoy valuable yet complimentary perks. These could include valuable hotel "comps" such as rate discounts, room upgrades, executive club floor status, breakfast, cocktails, early check-in/late checkout, a bottle of wine or logo polo shirt, a resort activity such as golf, a treatment at the hotel spa. On a cruise ship, you could get a cabin upgrade, shipboard credits or vouchers, gifts, by-invitation-only parties, private port excursions. When flying, Virtuoso can clinch special fares, upgrades, preferential seating, drink tickets, airport lounge access, VIP baggage handling, airport transfers or a car rental upgrade.

The Virtuoso hotel network is extensive, numbering over a thousand luxury properties all over the world. countries. Hotel brands participating in Virtuoso constitute a who’s who of luxury travel: Amanresorts, Anantara, Belmond, Canyon Ranch, Fairmont, Four Seasons, Grand Hyatt, Hyatt Regency, InterContinental, Jumeirah, Mandarin Oriental, Oberoi, One&Only, Park Hyatt, Peninsula, Raffles, Relais & ChateauxRitz-Carlton, St Regis, Setai, Six Senses, and other no-question luxury hotels.

Virtuoso's cruise partners include many of the world's top cruise lines, both conventional big ships and smaller, yacht-like craft. Virtuoso partners at sea include Azamara, Celebrity, Crystal, Norwegian, Oceania, Paul Gauguin, Princess, Regent, Royal Caribbean, Seabourn, SeaDream, Silversea, Star Clippers, and Viking.

The Virtuoso network also covers dozens of luxury tour operators like Abercrombie & Kent and Kensington Tours, who organize upscale or unusual vacations and expeditions around the world. Many of these vacation experts are devoted to specialty travel: Sports-centric travel, adventure travel, "green" travel, cultural travel, culinary travel, or family travel. Virtuoso is the exclusive agent in the Americas for high-altitude "suborbital" flights on Virgin Galactic.

How to Start Getting Benefits

The way to enjoy Virtuoso perks is to use a Virtuoso travel agent who's a fit for your travel style. To start tapping into their trip-planning expertise. To accomplish this, you can search a travel advisor catalog at and even take a Meet Your Advisor quiz. You can also call Virtuoso and staffers will then recommend travel agents depending on your interests.

Luxury traveler Nick L., an office designer, takes frequent upscale vacations from his homes in New Jersey and Florida. He says, "Virtuoso travel agents get you upgrades and freebies that would be hard to come by on your own. The extras make you feel like a real VIP. For me, a Virtuoso travel agent is the insider way to go."

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