Viceroy Hotel Group, a Trendsetting Young Hospitality Company
In the coming years, luxury travelers are going to be hearing more about Viceroy hotels and resorts.
If you were wondering what these fashionable luxury hotels are like and where they are -- the reason for all the buzz -- here some facts about Viceroy Hotel Group.
Viceroy Hotel Group is a hotel management company that operates individually owned hotel properties on behalf of their private owners. Some Viceroy Hotel Group properties are new constructions. Others are "reflags" of existing hotels formerly known by other names, such as Viceroy L'Ermitage Beverly Hills. Viceroy is based in Los Angeles.
As of April 2017, Viceroy operated 13 properties around the world. Hotel and resort locations in the works include Chicago, Portugal's Algarve, Istanbul, Buenos Aires, and Panama.
Viceroy hotels are international. You'll find them in popular destinations in the U.S. Caribbean, Mexico -- plus in more exotic locales like Abu Dhabi (shown above).
What Kinds of Hotels Are Viceroy Hotels and Resorts?
The Viceroy Icon Collection are dramatic design hotels set in inspiring destinations. Properties include Viceroy L'Ermitage Beverly Hills; Sugar Beach, A Viceroy Resort (Saint Lucia); and Viceroy Palm Jumeirah Dubai, among others.
The Viceroy Lifestyle Series hotels revolve around the needs and desires of the modern traveler. Stylish and provocative, these attitude-led destinations bring a playful edge to the luxury category. Properties include Viceroy Central Park in New York City and Viceroy Santa Monica, and more,
Urban Retreat Collection is made up of boutique hotels, each with their own identity. They convey the local spirit and energy, and they are just a bit rebellious.
Viceroy hotels and resorts are found in recreational vacation areas such as Mexico, the Caribbean, and Los Angeles.
The Style of Viceroy Hotels
The uncompromising high style of Viceroy Hotels is this brand's soul, and design is the nugget of what makes Viceroy Hotels and Resorts unique and different from other brands. Viceroy properties can be considered design hotels, and guests enjoy an elevated level of design.
Some Viceroy hotels are spectacular creations of notable architects. Other Viceroy hotels feature interiors by the world's most acclaimed designers. Hani Rashid created the fabulously futuristic Yas Viceroy Abu Dhabi (shown), and Yabu Pushelberg masterminded the stunning, exotic look of Viceroy Palm Jumeirah Dubai.
Standout Service at Viceroy Hotels
Service is another priority at Viceroy hotels, where dedicated management creates a guests-first atmosphere respected by staffers at every level. Here at Luxury Travel, we found the service at Viceroy Riviera Maya in Mexico to be five-star hotel service.
Read About Individual Viceroy Hotels Here on About.com
• Viceroy Riviera Maya on Mexico's Caribbean coast south of Cancun
• Viceroy Zihuatanejo on Mexico's Pacific coast
• Viceroy Santa Monica in Los Angeles' most revered beach town
• Viceroy Central Park New York on midtown Manhattan's buzzy 57th St.
• Sugar Beach, a Viceroy Resort on Saint Lucia in the Caribbean