Your Trip to the Netherlands: The Complete Guide SEE FULL GUIDE prev next Your Trip to the Netherlands: The Complete Guide Best Time to Visit Weather & Climate Airports in the Netherlands Getting Around the Netherlands Cities to Visit Complete Guide to Amsterdam Best Hotels in Amsterdam Amsterdam's Public Transportation Essential Dutch Phrases One Week in the Netherlands 48 Hours in Amsterdam Getaways From Amsterdam Top Things to Do in the Netherlands Castles to Visit in the Netherlands Best Things to Do in Amsterdam Things to Do With Kids in Amsterdam Shopping in Amsterdam Amsterdam's Top Markets Live Music in Amsterdam Amsterdam's Must-Visit Museums Guide to the Keukenhof Flower Gardens Must-Try Food in the Netherlands Craft Beer in the Netherlands Heineken Experience Amsterdam's Top Restaurants Nightlife in Amsterdam Your Trip to the Netherlands: The Complete Guide close Overview Europe Netherlands Where Is the Tourist Office in Amsterdam? Written by Kristen de Joseph Kristen de Joseph is a freelance writer, editor, and academic researcher for Leiden University. Her work has been featured in multiple Michelin guides for Amsterdam, Austria, and Germany. Tripsavvy's Editorial Guidelines Kristen de Joseph Updated 06/03/19 Share Pin Email Courtesy of VVV Tourist Office Amsterdam The city tourist office in Amsterdam is located directly across the street from Amsterdam Central Station, at Stationsplein 10, in the lovely Noord-Zuid Hollands Koffiehuis (North-South Holland Café). Look out for the triple "V" (VVV is the abbreviation of the tourist info service) or the lowercase "i" on the café facade. The staff is on hand to provide tourist information and make reservations. They also sell essentials such as books, maps, public transport cards, and tourist discount passes—not to mention a variety of "I Amsterdam"—branded souvenirs. VVV Tourist Office Amsterdam Stationsplein 10 1012 AB Amsterdam The Cafe The café itself is of special note: it's late-Art Nouveau architecture dates to 1911 when it served as a port of call for a commuter ferry. It is one of the few non-residential projects from Amsterdam-born architect Willem Leliman, who also invented the clever, mushroom-shaped posts that indicate directions on the country's cyclist and pedestrian trails. There is indeed still a café on-site (albeit separate from the tourist office): the café has operated under the auspices of Loetje, a full-service café, and restaurant (kitchen open until 10:30 pm), since 2015. Loetje took over from the former Smits Koffiehuis, an Amsterdam institution that served customers at this spot for 95 years, since 1919; when the last member of the Smits family retired in 2013, the tradition of the Noord-Zuidhollanse Koffiehuis passed on to Loetje, already an established café chain in Amsterdam. Holland Information Center at Schiphol Airport Visitors who fly into Schiphol Airport can stop at the Holland Information Center, located at Schiphol Plaza in Arrivals 2. VVV I Amsterdam Visitor Centre Schiphol Arrivals Hall 2 1118 AX Schiphol What Does “VVV” Stand For? Most Dutch don't even know the answer to this since the acronym is now the only name used for these Dutch tourist information centers. But VVV once stood for the Vereniging voor Vreemdelingenverkeer—a mouthful that means "Association for the Traffic of Foreigners." Thankfully, it has been retired as the official name in favor of "VVV Nederland." The VVV has assisted tourists since 1885, when the first office opened in Valkenburg aan de Geul, in the southern province of Limburg, an ancient, walled city renowned for its Roman catacombs and its castles. Today there are nearly a hundred VVV offices across the country. Was this page helpful? Thanks for letting us know! Share Pin Email Tell us why! Submit Amsterdam Tourist Discount Cards February Weather and Events in Amsterdam How to Plan a Perfect Trip to Amsterdam How to Pass a Rainy Day in Amsterdam How to Travel from the Amsterdam Airport to the City Center Is Amsterdam in the Netherlands or Holland? March in Amsterdam: Weather and Event Guide How to Stay Safe in Amsterdam 10 Tips for Safe Biking Through Amsterdam VAT Refunds for Amsterdam Visitors LGBTQ Travel Guide: Amsterdam How to Get the Most Euros for Your Home Currency When in Amsterdam The Best Time to Visit the Netherlands Amsterdam Schiphol Airport: Everything You Need to Know October in Amsterdam: Weather and Event Guide These Amsterdam experiences can only be had in spring.