The Enchanted Village at Jordan's Furniture

A Holiday Tradition Finds New Life in Avon

Polar Express at Jordan's Furniture holiday experience in Avon

What had long been a downtown Boston holiday tradition has been resurrected at Jordan’s Furniture in Avon. The Enchanted Village, a classic Christmas display filled with lights, classic city holiday scenes, and even Santa himself, opened for the first time at Jordan’s in 2010 after spending decades in Boston: first at its original home, former department store Jordan Marsh, and then at City Hall Plaza.

The attraction is a great way to introduce a long-time holiday tradition to children, who are featured predominantly in the display with dozens of figures posing in scenes on street corners hawking newspapers, waiting for Santa while decorating a Christmas tree, getting haircuts, and shining shoes.

History of The Enchanted Village

The Enchanted Village began as an enormous display that took up nearly an entire floor of Jordan Marsh (no relation to Jordan’s Furniture) at Downtown Crossing. Jordan Marsh ended the display in 1972, but brought it out of retirement in 1990. In 1996, after filing for bankruptcy, the last of the chain of stores were converted to Macy’s, which inherited the Downtown Crossing location and discontinued The Enchanted Village. The display would not go away, however, moving to City Hall Plaza in the late 90’s, and then to the Hynes Convention Center in 2003. It remained there until 2006. In 2009, after the city claimed it could no longer afford to sponsor the event, it auctioned off the components, and sold them to Jordan’s Furniture, which debuted them at its Avon store in 2010.

How to Visit The Enchanted Village

Where: Jordan’s Furniture, 100 Stockwell Drive, Avon,, 508- 580-4600.

Admission: Free

When: Dates for 2020 have not yet been announced, but for 2019, opening day was Saturday, November 23 and the Enchanted Village will remained open through January 1, 2020.


  • Monday–Thursday: 11 a.m. – 8 p.m.
  • Friday: 11 a.m. - 9 p.m. (Black Friday, November 29 - 10 a.m. - 9 p.m.)
  • Saturday: 10 a.m. – 9 p.m.
  • Sunday: 11 a.m. – 5 p.m. (December 1, 8, 15, 22 - 11 a.m. - 6 p.m.)

On Christmas Eve, the village will be open 10 a.m. - 3 p.m. New Year's Eve will be 10 a.m. - 4 p.m. and New Year's Day is 12 p.m. - 5 p.m.

Directions: From Boston, take 93 South to Route 24 South. Take Exit 19B towards Central St., and merge onto Harrison Ave. Stay in the right lane, and follow the overhead signs for Jordan’s Furniture. According to Google Maps, it is a 26-minute trip from downtown Boston.

Upon arrival, walk to the clearance center, located directly at the rear of the entrance floor. The Enchanted Village is at the far end of the clearance center.

If you want to view the display, try to go early or on weekdays. The Enchanted Village is a popular attraction, with a queue set up in the clearance center large enough to rival those at popular amusement park attractions. The village will also close when it reaches maximum capacity.

After walking through the display, children will have their chance to pose for a photo with Santa Claus, who is on hand Monday-Friday, 12-5 p.m., Saturdays, 11 a.m.-6 p.m., and Sundays 11 a.m.- 4 p.m. On December 9, 16 and 23, Santa’s hours are 11 a.m.- 5 p.m. Note that this is closed for Thanksgiving and Christmas. You’ll also have an opportunity to sample the classic Jordan Marsh blueberry muffin, made with the original recipe, sold in the lobby either individually or by the box.

The Polar Express 4-D 

In addition to The Enchanted Village, the popular holiday movie is on hand with a special, 20-minute 3-D version of the film. Your seat will move in eight different directions in Jordan’s Motion Odyssey Movie Ride (MOM). Tickets are $7, but no advance sales are available, and there is the likelihood that it will sell out. Viewers must be 40 inches to enjoy the experience. The film is ​shown at the following hours:

Just like above, 2020 dates and hours have yet to be announced, but the Polar Express 4-D was open from November 23, 2019 through January 1, 2020 with the following hours:

  • Monday–Thursday: 11:20 or 11:30 a.m. – Last show time is 8 p.m.
  • Friday: 11:20 or 11:30 a.m. – Last show time is 9 p.m. (Black Friday, November 29 is 10:20 a.m. - Last show time is 9 p.m.)
  • Saturday: 10:20 a.m. – Last show time is 9 p.m.
  • Sunday: 11:20 a.m. – Last show time is 5 p.m. (December 1, 8, 15, 22 is 11:20 a.m. - Last show time is 6 p.m.)
  • Christmas Eve: 10:20 a.m. – Last show time is 3 p.m.
  • New Year's Eve: 10:20 a.m. – Last show time is 4 p.m.
  • New Year's Day: 12:20 p.m. – Last show time is 5 p.m.

Closed Thanksgiving and Christmas

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