All About the Stroget (Strøget)

Secrets to shopping on Denmark's longest shopping street

Stroget in Copenhagen
••• Stroget in Copenhagen. Christan Anderson/Wondf. Copenhagen

The Strøget in Copenhagen, Denmark, is one of Europe's longest pedestrian-only shopping streets. Established as a car-free zone in 1962, this 1.1 km (0.7 miles) stretch in the heart of medieval Copenhagen features countless smaller and larger shops in all price ranges.

More than just a busy street, the Strøget encompasses a larger area of smaller streets and many historic town squares. On signs in Copenhagen, you'll see its Danish name: Strøget.

If you want to do some shopping in Copenhagen, the Strøget is a must-see. Even if shopping doesn't interest you, there's plenty to see and do.

Shops on Strøget

Along the Strøget, you'll pass the streets Frederiksberggade, Gammel Torv, Nygade, Vimmelskaftet, Amagertorv and finally Østergade (street map of Copenhagen).

At the other end of the Strøget is a place called Kongens Nytorv. Toward this end of the Strøget, you'll run across countless expensive designer shops such as Gucci, Chanel, Louis Vuitton, Boss and many other big names.

The Strøget's specialty stores include iconic brands such as The Royal Copenhagen porcelain factory and Georg Jensen Silver. Be sure to stop at Europe's only Guinness World Records museum. You can't miss it—at its entrance stands a life-size statue of the world's tallest man.


Are things cheap on the Strøget? Uh, partially. There's a secret to spending a lot less on Strøget.

Budget travelers and bargain hunters should start shopping at the Rådhuspladsen end of the Strøget. There you will find simpler foods, clothing chains such as H&M and much lower prices in general.


You'll find a variety of restaurants, sidewalk cafes and eateries featuring foods such as kebabs, organic hot dogs, Irish fare and fast food.

Be sure not to miss the chocolatiers and bakeries.


In the Strøget area, check out the Church of Our Lady, Stork Fountain, City Hall Square, City Hall Tower, the Royal Danish Theatre, or stop in at art galleries and museums.

Try to be in the area by noon—you'll get to see the Royal Guard with an accompanying band march from Rosenborg Castle through the Strøget and on to Amalienborg Palace, which is the residence of Denmark's royal family. This tradition began in 1794.


Copenhagen's Strøget is also popular among street performers due to the number of pedestrians passing through. Amagertorv Square is where you're sure to find musicians, acrobats, magicians and other performing artists amid the hustle and bustle of this shopping area. Near City Hall Square, con artists will try to get you to participate in games, so steer clear.