Small Business Saturday encourages shoppers to put money into their communities by shopping at small, local businesses. The first Small Business Saturday took place in 2010, when American Express founded it to help businesses get more customers. The day takes place the Saturday after Thanksgiving, when the holiday shopping season goes into full swing.
The day became official in 2011 when the U.S. Senate officially recognized Small Business Saturday, which led to governors, mayors and President Obama to voice their support as well.
When is Small Business Saturday?
Every Saturday after Thanksgiving is Small Business Saturday. In 2016, it falls on November 26.
What Should I Do on Small Business Saturday?
Go shopping! When you shop at locally owned and operated small businesses around Albuquerque, you do a lot to stimulate the local economy. According to the local business advocacy group Keep It Querque, spending at a local retailer recirculates 254% more than if spent elsewhere.
How It Works
Shop Small is a movement that encourages people to shop at small, local businesses.
American Express helps businesses promote themselves through free, personalized web ads that appear millions of times across the web. By 2013, neighborhoods rallied to champion the day, with individuals and local organizations pledging to support the day as Neighborhood Champions. Businesses create a listing on EventBrite that are seen by many. Some neighborhoods have celebrations, some have fun runs, or kickoff breakfasts or a family day.
Some neighborhoods create passports. Pure Detroit got more shoppers into businesses by creating the Small Business Saturday Passport. They used signs, passports and social media to encourage shoppers to visit multiple businesses in one area.
Using American Express
There are benefits to having an American Express card on Small Business Saturday.
If the business you want to shop accepts the card, you can receive a $10 statement credit from American Express after you spend $10 or more in a single, in-store transaction. The store has to be a qualifying Small Business Saturday merchant. The offer is good for up to three times, so you can spend up to $30 and get it back. The credits are issued within 90 days after November 29.
In order to participate, AMEX card members must register their card. (Corporate and prepaid cards are ineligible). The number of registrations is limited to the registration period. Registration opens November 16 and continues until 11:59 p.m. MST on November 29, 2014. However, if the registration limit is reached sooner, it may close down, so register sooner rather than later.
You can combine items to add up to $10 or more, but they must be purchased in one transaction. So if you purchase something for $5 and go back and purchase something for $6, you can't combine them into one credit. Purchases must be made as a single transaction in order to qualify.
Using an app or mobile payment device won't get you the discount either. You'll have to use your card. Internet purchases don't qualify.
If you're unsure if the merchant is participating or not, ask them to be sure.
Even if you've checked to see if the business is on the online Small Business Saturday map, it's best to ask just to be sure.
Find a Business That Participates
On the Small Business Saturday website, log in with your American Express user ID and map out businesses where you can do some shopping.
Corrales Mainstreet in Corrales will participate as a larger neighborhood, but other businesses will participate as well, in Albuquerque and the surrounding area. Check the map to see which ones will help you get that discount. Small businesses abound in areas such as Nob Hill and downtown. Participating businesses include Flying Star, Il Vicino, Theobroma Chocolatier and more.
If You Don't Have American Express
You can still use the map to find locally owned businesses that can use your support all year long.