Praia do Rosa Travel Guide

Praia do Rosa
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Praia do Rosa, a crescent-shaped bay with sand dunes, has claimed a definitive stake in the hearts of beachgoers from all over the world.

With a laid back, yet elegant atmosphere, Praia do Rosa has what it takes to please all kinds of beach bums: southern right whales from July to November, summers that attract lots of beautiful people, surfing, eco-tourism, charming bungalows for romantic getaways or family travel and good restaurants on narrow dirt streets.

Praia do Rosa is a member of the Most Beautiful Bays of the World Club, a non-governmental network which aims to contribute to the preservation of unique bays.

Praia do Rosa Fast Facts, Weather and Location

A northern district of Imbituba, Praia do Rosa is located about 90 kilometers (56 miles) from Florianópolis. Garopaba, also known for its surfing culture, is just 23 kilometers to the north.

If you like water sports, be prepared for cold fronts on the Santa Catarina coast and pack wetsuits. But Praia do Rosa is attractive year round and winters, albeit cold at times, are sunny and bright - a fascinating time to visit.

Although Praia do Rosa developed quickly from a local hideaway into an internationally known destination, as of the time of this writing it still has dirt streets, part of its wild charm.

Whale Watching in Praia do Rosa

Praia do Rosa is located within the range of the Southern Right Whale Environment Protection Area (APA Baleia Franca), created in 2000 and managed by ICMBio (, the Brazilian Ministry of Environment's Chico Mendes Institute for Conservation of Biodiversity).

Whale watching in Santa Catarina goes from July to November, with a peak of sightings between the second half of August and the first half of October.

More Things to Do in Praia do Rosa

Praia do Rosa is part of a string of beaches on the southern coast of Santa Catarina with great conditions for surfing - Imbituba is on the ASP World Tour.​​

Eco-tourism is on the rise in Praia do Forte. Hiking is big in the hills around the beach, especially on a trail known as Caminho do Rei, or the King's Way, named after the visit of a Brazilian king to the trail. Horseback riding on the beach and bird watching are some other fun possibilities.

Praia do Rosa nightlife is fun, especially in the summer. Beautiful people crowd Pico da Tribo, one of the best places around for dancing.

Where to Stay

The Praia do Rosa lodging scene is an attraction in itself. You'll find charming pousadas (inns and guest houses) hanging on to the hills which envelop the beach or surrounded by pretty gardens on a village street.

This list of links to Praia do Rosa hotels includes pricey and budget accommodations. For lodging in other Imbituba beaches, see the list of hotels in Imbituba.

Restaurants & Nightlife

At Regina Guest House, Bistrô Pedra da Vigia has a menu with French accents and famous desserts.

Other great hotel restaurants open to non-guests are Bistrô da Varanda at Quinta do Bucanero, Refúgio do Pescador at Hospedaria das Brisas and Sapore di Pasta, at Morada dos Bougainvilles.

Go to Lua Marinha by the Ibiraquera Lagoon for seafood and exotic foods. At night, the place is very romantic.

There are crepes in several tasty combinations at Crepe Georgette; Pizzaria Margherita, opened in 1986 by Praia do Rosa trailblazers Breno and Karen in 1986, is moving to a new location in 2012.

Party the night away at Beleza Pura Cosmic Bar, with great DJs and shows and attuned with every surf event on Rosa. Pico da Tribo is another nightlife favorite, with crowded parties and reggae and other styles playing till sunrise.