Pike & Rose – White Flint - North Bethesda, Maryland

Shopping, Dining and Entertainment in the Washington, D.C. Suburbs

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••• Rendering. © Pike & Rose

Pike & Rose is a 24-acre mixed-use development in North Bethesda, Maryland, and one of the largest redevelopment projects in the Washington, D.C. capital region. Currently under construction, Pike & Rose is a key component in the revitalization of this area along Rockville Pike. The project will create a street grid of apartments and office spaces with restaurants and shops at street level to produce the feel of city living.

The development will be pedestrian friendly and located just three quarters of a mile from the White Flint Metro Station. The first phase of the project was completed in 2015. The second phase is now under construction.

The completed development includes:

  • 450,000 square feet of retail
  • 1.1 million square feet of LEED certified office space
  • 1,500 residential units
  • a 300-room boutique hotel
  • More than 4,000 parking spaces
  • an 8-screen iPic Theatre
  • a 250-seat performing arts venue - AMP by Strathmore
  • Rose Park, featuring a public gathering space for special events; as well as a series of intimate, outdoor rooms designed with original artwork and sculpture pieces.

Location: Pike & Rose is located on Rockville Pike, between Montrose Parkway and Old Georgetown Road in Montgomery County, approximately 7 miles northwest of downtown Washington DC. The property is a short walk from the White Flint Metro station and has good access to I-270 and I-495.



Located on the grounds that were previously known as Mid-Pike Plaza (and beyond), Pike & Rose will convert the existing shopping center and parking area into a bike-friendly, pedestrian shopping, working, and living areas. Green space is a key factor in the layout and design of the overall project. There will be two pedestrian plazas and many vegetated rooftops above the ground.

Smaller parks will be included throughout the development and all areas will be linked by bike and walking paths.

Open Now

  • iPic movie theater 
  • AMP - Strathmore Hall
  • Gap 
  • francesca’s 
  • City Sports 
  • City Perch
  • Yogaso Boutique 
  • Mirage Nails & Waxing 
  • Seasons Olive Oil & Vinegar Taproom
  • Sport & Heath 
  • Summer House
  • Roti Mediterranean Grille
  • & Pizza
  • La Madeleine Country French Café
  • PR at Partners Salon and Spa
  • Stella Barrra Pizzeria
  • Del Frisco’s Grille
  • REI - Recreational Equipment, Inc.
  • LL Bean

Pike & Rose is being developed by the Rockville based real estate developer Federal Realty Investment Trust, the company responsibility for the development of local properties including Rockville Town Square, Bethesda Row, Pentagon Row, and The Village at Shirlington. Additional consultants on the project include: Vika, Whiting Turner, Clinton & Associates, Foreseer, WDG Architects, Design Collective and R2L.

About Federal Realty Investment Trust

Federal Realty Investment Trust is an equity real estate investment trust that specializes in the ownership, management, development, and redevelopment of high quality retail assets. Federal Realty's portfolio (excluding joint venture properties) contains approximately 19.6 million square feet located primarily in strategically selected metropolitan markets in the Northeast, Mid-Atlantic, and California.

Federal Realty is an S&P MidCap 400 company and its shares are traded on the NYSE under the symbol FRT. For more information, visit www.federalrealty.com.

Website: pikeandrose.com

Read More About the development of the White Flint Corridor

This neighborhood is one of many in the Washington DC area that is going through a dramatic revitalization. For more information, read about Urban Development in Washington DC