Photos of Diagon Alley at The Wizarding World of Harry Potter

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Welcome to Diagon Alley


Arthur Levine

Upon entering the secretive Diagon Alley at The Wizarding World of Harry Potter in Universal Studios Florida, one of the first sights to grab guests' attention is the dragon sitting atop Gringotts bank. The massive creature, which appears to have just escaped the bank (as in the final film in the Potter series), is quite menacing.

Next up: The dragon breathes fire.

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Yup, the Dragon Breathes Fire


Arthur Levine

At random times, the dragon lets loose with an ear-splitting roar and a mighty fireball. If you are standing anywhere near the fire-spewing creature, you will feel the heat. Other than its impressive fire-breathing capabilities, the dragon does not move.

Next up: James Phelps jokes around.

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It's No Joke. It's One of the Weasleys.


Arthur Levine

During the media event previewing Diagon Alley, some of the stars of the film were in attendance, including James Phelps, who played Fred Weasley. (At least I think that's James. It could be his twin brother, Oliver Phelps, who played George Weasley.)

I just happened to catch Phelps standing in front of Weasleys’ Wizard Wheezes, the novelty and joke shop based on his character. There is a huge animated figure of one of the Weasleys hiding a rabbit under his hat outside the shop.

Next up: The entrance to Escape From Gringotts

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The Gold Standard in Park Rides


Arthur Levine

The featured attraction at Diagon Alley is Harry Potter and the Escape from Gringotts. To get to the ride, guests enter the bank. Outside the bank is a gold-clad statue of the goblin founder of Gringotts.

Read my full ride review of Harry Potter and the Escape from Gringotts.

Next up: Inside the bank

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Well-Lit Bank


Arthur Levine

The lobby of the bank is quite plush with (faux) marble columns and walls and an enormous chandelier. According to park designers, the fixture contains over 17,000 crystals that are all hand cast. Cast members dressed as security guards keep the line moving and prevent guests from messing with the props.

Next up: Get up close with a goblin.

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Do Your Banking with a Goblin


Arthur Levine

Among the most astonishing features at Diagon Alley are the animated goblin tellers in the lobby of Gringotts bank. They are some of the most sophisticated and realistic animatronic characters ever developed. Guests can get very close to the goblins as they pass them on the way to board Harry Potter and the Escape from Gringotts ride.

Note that the attraction is a combination roller coaster and dark ride. If you fret that it may be too thrilling, read my article, "Could You Handle Escape from Gringotts?"

Next up: They'll Mix Ya an Elixir

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They'll Mix Ya an Elixir


Arthur Levine

There are all kinds of beverages to sample at Diagon Alley, including the custom-made potions at Eternelle’s Elixir of Refreshment. The friendly witches will prepare any elixir you choose, such as Draught of Peace and Fire Protection Potion.

Next up: Wand shop

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Want a Wand?


Arthur Levine

There are lots of shops at Diagon Alley, many of which sell wands. The highly popular gift now comes in two varieties: standard and interactive. There are all kinds of other items for sale, including quidditch supplies, Hogwarts school robes, and chocolate frogs.

Next up: Interactive wands

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Interact with The Wizarding World


Arthur Levine

Purchase an interactive wand, and you'll be able to make magic happen at Diagon Alley and Hogsmeade. There are medallions in walkways in front of shops and other locations that indicate an interactive wand spot and illustrate the wand motion as well as the incantation needed to make the effect work..

Next up: Florean Fortescue’s Ice-Cream Parlour 

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How About a Cone of Butterbeer Soft Serve?


Arthur Levine

Odd-flavored cold treats are available at Florean Fortescue’s Ice-Cream Parlour such as Earl Grey and lavender and orange marmalade. The butterbeer soft serve, which tastes like the now-famous drink in ice cream form, is incredibly good.

Next up: Alleys in Diagon Alley

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Alleys in Diagon Alley


Arthur Levine

There are all kinds of places to explore at Diagon Alley, including passageways such as this one. In front of the stairway is a motorbike with a sidecar, which I believe Hagrid used to transport Harry in the films.

See more scenes:

Learn more about the land in my overview of Diagon Alley. You can also read my review of the Hogwarts Express, the train ride that connects the two Wizarding Worlds.