The brand doesn't actively promote the shop so it's semi-secret and retains an air of exclusivity.
The store stocks menswear, womenswear, childrenswear and accessories from the iconic British designer. The items are either samples or are from previous seasons and you can expect to save between 30 and 50%.
About Paul Smith
Paul Smith opened his first store in Nottingham in 1970 and there are now more than 300 shops worldwide. The designer is known for his quality tailoring and his authentic British style. He was knighted by Queen Elizabeth II in 2000. He's had two exhibitions at the Design Museum dedicated to his work.
The Paul Smith outlet store is located at 23 Avery Row, London W1X 9BH. The shop is close to Bond Street and is open seven days a week.
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