The Paul Smith outlet store may have a swanky Mayfair address but you'll find bargains galore inside this discount shop.
The brand doesn't actively promote the shop so it's semi-secret and retains an air of exclusivity.
The store stocks menswear, womenswear, childrenswear and accessories from the iconic British designer. The items are either samples or are from previous seasons and you can expect to save between 30 and 50%.
Paul Smith opened his first store in Nottingham in 1970 and there are now more than 300 shops worldwide. The designer is known for his quality tailoring and his authentic British style. He was knighted by Queen Elizabeth II in 2000. He's had two exhibitions at the Design Museum dedicated to his work.
The Paul Smith shop is close to Bond Street and is open seven days a week.
Check out our guide to budget shopping in London.
23 Avery Row, London W1X 9BH
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