Nobis Hotel: The Coolest Place to Stay in Stockholm, Sweden

Here's where the term "Stockholm Syndrome" got its name

Nobis Hotel in Stockholm Sweden
©Design Hotels™

Stay at Nobis Hotel & Let Stockholm Happen Around You

The "in" place to stay in Sweden's capital is Nobis Hotel Stockholm. It is a lively, social, yet dignified hotel with a see-and-be-seen air. The Nobis has great-looking contemporary style and is a member of the Design Hotels association.

Nobis hotel opened in 2010 in the heart of Stockholm, Sweden. It is part of the Nobis Group, which operates several hotels and restaurants in Stockholm.

The hotel faces Norrmalmstorg Square in downtown Stockholm. This location is dead-center and extremely convenient.

Is Nobis Hotel in Stockholm, Sweden Right for You?

The answer is probably yes if:
• 
You're an early adopter and trendsetter who makes a point of staying in the coolest hotel in town
• You work in a design field and/or just like design hotels
• You love the convenience of having a terrific restaurant and bar right in your hotel
• And you just love a hotel with a great buffet breakfast included in the room rate
• You like social hotels with various options for lounging and meeting other travelers

The answer is probably no if:
• You like traditionally decorated rather than modern rooms
• You travel with a lot of clothing requiring more than Nobis Hotel's modest storage space

Who Stays at Nobis Hotel?

The hotel attracts a stylish crowd, both leisure and business travelers. By the looks of them, many Nobis Hotel guests are professionals in the arts, fashion, and entertainment.

Buzzy Lobby, Pin-Drop-Quiet Rooms

The hotel's lobby, bar, restaurant, and stunning atrium lounge are vibrant with social life. In many ways, Nobis Hotel is an important-feeling, intensely social grand hotel.

Nobis Hotel's rooms, however, are blissfully quiet. They are modern and comfortable, with ultra-cushy beds and spa-like bathrooms that feature large, inviting tubs.

What Nobis Hotel Has to Do with the Stockholm Syndrome Crime

Nobis Hotel's buildings once housed a bank that was the scene of an infamous robbery in 1973. The event became known as Stockholm syndrome, in which the hostages came to identify with and side with the bank robbers.

Nobis Hotel Stockholm's Colorful Heritage

Nobis Hotel occupies two connected buildings dating from the late 19th century.
•Their handsome gabled exteriors are pristine, and the interiors were completely overhauled by a leading Stockholm design firm
• Nobis Hotel interiors are contemporary, but a strong sense of history remains.

Modern, Comfy Rooms & Suites at Nobis Hotel

Nobis Hotel's 201 rooms are situated on six floors. Twenty-two deluxe rooms are 334 square feet, 10 one-room suites have 463 square feet and the grand Nobis Suite has 1055 square feet, with the potential to connect to two more rooms.

Rooms are soothingly decorated in a white with touches of nature's tones, in rich dark-wood armoire, and gray rugs. The hotel's design firm, Claesson Koivisto Rune, based the palette on Stockholm's gentle, subdued winter colors.

King beds, from the Swedish mattress-maker Dux, are firm and silkily dressed. A large flat-screen TV offers many stations, a computer screen, and an iPod/USB dock.

The room safe can be confounding to use, but has electric sockets that charge your laptop.

Your Room Will Have a Closet But No Drawers

The armoire closet has a hanging area but no drawers. There is no place to unpack clothing that cannot be hung up.
• So you're forced to keep your clothes in your suitcase or strew them on the couch and chairs
• Nobis Hotel does most things right, but this lack of dressers and drawers is one of the 12 hotel trends I cant stand

Take a Bath Here

Bathrooms are clad in white Carrara marble. They feature a large tub with a spigot (but no shower).
• The handsome yet completely impractical sink is covered by a sculptured tray, and cannot be filled or used for rinsing out laundry
• Toiletries, by the Swedish Byredo brand, are starkly white, ultra-gentle, and fragrance-free

Wifi, Free at Last

Wifi is free in guest rooms and the lobby
• Bottled water is gratis, too
• A sleek Mac desktop in a nook off the lobby serves as a guest computer.

Dining & Drinking at Nobis Hotel in Stockholm, Sweden

Nobis Hotel is owned by a renowned Stockholm restaurateur, Stefano Catenacci. Dining is a high point here.

Guests (and locals) can choose from several dining options. These include Caina restaurant, which is pan-Italian; 24/7 Bistro, The Gold Bar and The Lounge. Nobis Hotel's Swedish buffet breakfast features Scandinavian specialties such as smoked fish and reindeer, fresh berry juice, creamy oatmeal, and strong coffee.

The Gold Bar features stylish cocktails concocted by a New York expat mixologist. The Lounge, which the hotel calls "Stockholm's new living room," is a busy meeting place set in an imposing atrium. Room service is 24 hours.

Fitness at Nobis Hotel in Stockholm, Sweden

The fitness center at Nobis Hotel is free to guests. It is compact but fully equipped, with a white marble sauna area with a dry sauna and a steam sauna. The fitness center is daylight-lit and has views of the hotel's impressive interior atrium.

Spa treatments may be ordered in-room; treatment rooms are planned down the road.

Service at Nobis Hotel in Stockholm, Sweden

Service at Nobis Hotel, Stockholm is provided by bright young men in trim, stylish suits. They are efficient, welcoming, and as warm as you have any right to expect in Scandinavia. Housekeeping is flawless, and public areas of Nobis Hotel are spotless.

Connect with Nobis Hotel in Stockholm, Sweden

Connect with Nobis Hotel Stockholm on its website, and for booking, visit the Nobis page in Design Hotels
• On Facebook and on Instagram
Nobis Hotel
Norrmalmstorg 2-4
111 86 Stockholm, Sweden

As is common in the travel industry, the Luxury Travel Expert was provided with a complimentary visit for the purpose of describing the hotel. For details, see our site's Ethics Policy.