National Treasure: Hollywood Film Sparks Real-Life Adventure

Philadelphia and Washington, DC Sites Star in Movie and Tour

Treasure hunters take heed; riches await for those who break the code. For Nicolas Cage, star of the film, National Treasure opening nationwide on November 19, 2004, code-breaking involves stealing the Declaration of Independence from the National Archives in Washington, DC and sleuthing in the bell tower atop Independence Hall in Philadelphia. For the rest of the world, it means seeing the film produced by Jerry Bruckheimer and directed by Jon Turteltaub, then packing up friends and family and their curiosity to explore the sites featured in the film.

Thrilling and entertaining, the movie is a history lesson as well, deriving clues from the Declaration of Independence, Benjamin Franklin’s Silence Dogood letters and the Masons and Templar Knights.

The Washington, DC Convention & Tourism Corporation (WCTC) and the Greater Philadelphia Tourism Marketing Corporation (GPTMC) have come together for a first-ever joint tourism promotion, surrounding the release of the film. At the heart of the partnership is the new Washington, DC & Philadelphia Tour, inspired by the movie National Treasure, and featuring sites in the nation’s current capital and its first. Using images and clues from the film, the tour leads visitors on a multi-day, two-city tour of National Treasure’s key locations. The WCTC and the GPTMC have outlined the tour in a 10-panel, four-color brochure, illustrated with photos from the film, which points visitors to both historic and contemporary stops.

In addition to the self-guided tour, fans of the movie can take advantage of hotel packages for two-night stays in Washington, DC and Philadelphia, along with Amtrak discounts. 

Elements of the collaboration include:

The Washington, DC & Philadelphia Tour - Inspired by the Movie National Treasure. More details

  • A 10-panel, four-color brochure that maps the movie’s path in both cities, guiding visitors on their own treasure hunts with fun and informative commentary. The brochure is available at the Independence Visitor Center in Philadelphia, the DC Visitor Information Center, the National Archives and at participating hotels.

Hotel Packages

  • Discounts on accommodations at eight Philadelphia hotels and 14 in Washington, DC. Hotel packages can be purchased beginning September 29, with promotional rates available November 1, 2004 through March 31, 2005. More details

Amtrak Discount

  • Savings of 50% on a companion fare with purchase of a regular fare ticket on regional trains between Philadelphia and DC, redeemable at Amtrak.com. Travelers can take advantage of this offer by referencing fare code V631. Restrictions apply.

Advertising Supplement

  • Four-page advertising insert in the November issue of Condé Nast Traveler, promoting the film and the tour in Philadelphia and DC. (The supplement features a small sampling of what’s found in the tour brochure.)

Website

  • The tour’s online presence, found at www.movietour.org, featuring complete tour information, along with links to tourism websites in both cities. Internet treasure hunters can also download the tour brochure here or from the destinations’ websites, gophila.com or washington.org.

    Movie Synopsis

    A secret from our nation’s past will lead to the greatest adventure in history.

    Producer Jerry Bruckheimer (Pirates of the Caribbean, The Rock and Armageddon) and director Jon Turteltaub (Phenomenon, While You Were Sleeping) team up to bring you National Treasure, story by Jim Kouf, screenplay by Ted Elliott and Terry Rossio and Marianne Wibberley and Cormac Wibberley.

    Academy Award®-winner Nicolas Cage stars as the brilliant Benjamin Franklin Gates, third generation treasure hunter. All his life, Gates has been searching for a treasure no one believed existed: amassed through the ages, moved across continents, to become the greatest treasure the world has ever known. Hidden by our Founding Fathers, they left clues to the Treasure’s location right before our eyes - from our nation’s birthplace, to the nation’s capitol, to clues buried within the symbols on the dollar bill.

    Gates’ life-long journey leads him to the last place anyone thought to look: A map hidden on the back of the Declaration of Independence.

    But what he thought was the final clue is only the beginning.

    As word of the invisible map spreads among the enemies of freedom, Gates realizes in order to protect the world’s greatest treasure, he must now do the unthinkable: Steal the most revered, best guarded document in American history before it falls into the wrong hands.

    In a race against time, Gates must elude the FBI, stay one step ahead of his ruthless adversary (Sean Bean), decipher the remaining clues and unlock the 2000 year-old mystery behind our greatest national treasure.
     

    Philadelphia and Washington, DC Sites Star in Movie and Tour Treasure hunters take heed; riches await for those who break the code. For Nicolas Cage, star of the film, National Treasure opening nationwide on November 19, 2004, code-breaking involves stealing the Declaration of Independence from the National Archives in Washington, DC and sleuthing in the bell tower atop Independence Hall in Philadelphia. For the rest of the world, it means seeing the film produced by Jerry Bruckheimer and directed by Jon Turteltaub, then packing up friends and family and their curiosity to explore the sites featured in the film.

    Thrilling and entertaining, the movie is a history lesson as well, deriving clues from the Declaration of Independence, Benjamin Franklin’s Silence Dogood letters and the Masons and Templar Knights.

    The Washington, DC Convention & Tourism Corporation (WCTC) and the Greater Philadelphia Tourism Marketing Corporation (GPTMC) have come together for a first-ever joint tourism promotion, surrounding the release of the film. At the heart of the partnership is the new Washington, DC & Philadelphia Tour, inspired by the movie National Treasure, and featuring sites in the nation’s current capital and its first. Using images and clues from the film, the tour leads visitors on a multi-day, two-city tour of National Treasure’s key locations. The WCTC and the GPTMC have outlined the tour in a 10-panel, four-color brochure, illustrated with photos from the film, which points visitors to both historic and contemporary stops.

    In addition to the self-guided tour, fans of the movie can take advantage of hotel packages for two-night stays in Washington, DC and Philadelphia, along with Amtrak discounts. 

    Elements of the collaboration include:

    The Washington, DC & Philadelphia Tour - Inspired by the Movie National Treasure. More details

    • A 10-panel, four-color brochure that maps the movie’s path in both cities, guiding visitors on their own treasure hunts with fun and informative commentary. The brochure is available at the Independence Visitor Center in Philadelphia, the DC Visitor Information Center, the National Archives and at participating hotels.

    Hotel Packages

    • Discounts on accommodations at eight Philadelphia hotels and 14 in Washington, DC. Hotel packages can be purchased beginning September 29, with promotional rates available November 1, 2004 through March 31, 2005. More details

    Amtrak Discount

    • Savings of 50% on a companion fare with purchase of a regular fare ticket on regional trains between Philadelphia and DC, redeemable at Amtrak.com. Travelers can take advantage of this offer by referencing fare code V631. Restrictions apply.

    Advertising Supplement

    • Four-page advertising insert in the November issue of Condé Nast Traveler, promoting the film and the tour in Philadelphia and DC. (The supplement features a small sampling of what’s found in the tour brochure.)

    Website

    • The tour’s online presence, found at www.movietour.org, featuring complete tour information, along with links to tourism websites in both cities. Internet treasure hunters can also download the tour brochure here or from the destinations’ websites, gophila.com or washington.org.

    Movie Synopsis

    A secret from our nation’s past will lead to the greatest adventure in history.

    Producer Jerry Bruckheimer (Pirates of the Caribbean, The Rock and Armageddon) and director Jon Turteltaub (Phenomenon, While You Were Sleeping) team up to bring you National Treasure, story by Jim Kouf, screenplay by Ted Elliott and Terry Rossio and Marianne Wibberley and Cormac Wibberley.

    Academy Award®-winner Nicolas Cage stars as the brilliant Benjamin Franklin Gates, third generation treasure hunter. All his life, Gates has been searching for a treasure no one believed existed: amassed through the ages, moved across continents, to become the greatest treasure the world has ever known. Hidden by our Founding Fathers, they left clues to the Treasure’s location right before our eyes - from our nation’s birthplace, to the nation’s capitol, to clues buried within the symbols on the dollar bill.

    Gates’ life-long journey leads him to the last place anyone thought to look: A map hidden on the back of the Declaration of Independence.

    But what he thought was the final clue is only the beginning.

    As word of the invisible map spreads among the enemies of freedom, Gates realizes in order to protect the world’s greatest treasure, he must now do the unthinkable: Steal the most revered, best guarded document in American history before it falls into the wrong hands.

    In a race against time, Gates must elude the FBI, stay one step ahead of his ruthless adversary (Sean Bean), decipher the remaining clues and unlock the 2000 year-old mystery behind our greatest national treasure.