Montreal chocolate show Je t'aime en chocolat, which first debuted at Old Montreal's Marché Bonsecours in the winter of 2012, is the largest event in Quebec devoted entirely to chocolate, attracting in the upwards of 20,000 visitors over the course of its annual three-day run.
Je t'aime en chocolat 2020 Edition: When? Where?
Usually held the weekend leading up to Valentine's Day, sometimes earlier, the 2020 edition of Je t'aime en chocolat is expected to run in February at Marché Bonsecours, skipping a year in 2018 for the first time in the event's history. Dates for the 2020 edition will be announced in late 2018. Special events typically include chocolate-covered fashion shows usually scheduled at the end of the day, anywhere from 2:30 p.m. to 4:30 p.m.
Je t'aime en chocolat: The Scoop
Chocoholics may require drool towels upon entering the premises of an event featuring three days of chocolate discoveries in every form imaginable, including ready-to-wear. Count on tasting everything from truffles to Montreal's best macarons. In the form of workshops, conferences and direct access to chocolatiers, themes and discoveries from previous editions include:
- learning how to make the Maya Flip
- learning how to make Je t'aime en chocolat's eponymous white chocolate cocktail
- discovering how to cook savory salty dishes with cocoa butter
- tasting a rarity: red ice wine, made locally
- painting with chocolate
- chocolate fashion shows featuring, you guessed it, chocolate clothing
Je t'aime en chocolat: Admission Fees
Montreal's annual chocolate show Je t'aime en chocolat used to be free, but since the 2017 edition, it charges a small admission fee. Details for the 2020 edition will be revealed as we close in on the dates.
Attending Je t'aime en chocolat: Quick Tips
- Bring money, cash preferably. On-site vendors often sell products at a significant discount exclusively for the show. Some accept cash only.
- Beware the masses: if crowds make you antsy, then try to get there before noon or at least 1 p.m. By afternoon, the exhibition room can get so packed that it becomes exceedingly difficult to get close to vendor stands to examine the goods and taste samples.
- Aching to see the chocolate fashion show? Keep in mind that it usually starts near the end of the day, at 4 p.m or later. For a good view, ask on-site volunteers where the catwalk is situated and ensure to score a seat or a spot in thew standing area at least 15 minutes before the show is scheduled to begin.
Je t'aime en chocolat: Translation
Je t'aime en chocolat is French for "I love you in chocolate." Rather à propos, n'est-ce pas?
For more information on the next edition, visit Je t'aime en chocolat's website.