United States New York Macy's Herald Square: A Complete Guide to NYC's Most Iconic Department Store Navigate the NYC flagship store like a pro By Heather Cross Heather Cross Heather Cross is a longtime New York resident who has written about the city since 2002. She is also a travel agent and NYC & Company-certified New York City specialist. TripSavvy's editorial guidelines Updated on 01/12/23 Getty Images/Stephen Chernin/Stringer In This Article Insider Shopping Tips Visitors Services Dining Options Macy's Herald Square New York Experiences Store Layout Macy's Department Store Details Macy's legendary flagship store at Herald Square in New York City has long been a popular shopping destination for visitors. The iconic store is renowned for its Thanksgiving Day Parade, holiday window displays, and visits with Santa—in fact, the parade and Santa were prominently featured in the classic 1947 movie "Miracle on 34th Street." The store is vast and features many departments; you could easily get lost. Here are some things to remember and look for as you wend your way from one floor to another, including some shopper benefits and services you may not be aware of. Insider Shopping Tips You may know how to sniff out a bargain, but you may not know about some of the benefits and tricks of shopping at Macy's Herald Square. Weekdays before lunch are the least crowded times to visit. The lower floors tend to be more crowded than the upper floors. There is a package and coat check at the Visitor Information Center on the Mezzanine Level to make your shopping trip more comfortable. Instead of lugging shopping bags from floor to floor or on the trip home, you can ask the cashier can have your purchases shipped to your house. International shoppers can get a discount card at the Visitor's Center, which is good for 10 percent off most purchases. Macy's is known for having great sales, especially compared to some of the more upscale New York City department stores. Visitors Services Located on the Mezzanine level of Macy's Herald Square, the Visitor Information Center can make your shopping trip easier and your stay in New York more enjoyable. The center offers discounted attraction tickets, brochures, and maps and also features Google Maps kiosks to help you navigate the city. Dining Options From casual, fast-food eateries to more refined options, there's always a place to refuel and no reason to go hungry while you're shopping at Macy's. Refreshment or quick bite: Starbucks (Mezzanine, third, and sixth floors), Juice Press (eighth floor)Chef Street Food Hall (One Below): Tabo Noodles (Japanese ramen), The Rooster’s Crow (chicken wings and sandwiches), Sabroso (Latin-influenced ), Rollie’s (burgers and shakes)Casual meal: Au Bon Pain (eighth floor), Just Salad (fourth floor), Pizza Bar (third floor)Sit-down restaurants: Herald Square Cafe with coffee, chocolate, champagne, food menu (second floor); Rowland's Bar & Grill (One Below); Stella 34 Trattoria with beautiful views of the Empire State building (sixth floor)Sweet treat: Pinkberry frozen yogurt (seventh floor), Godiva Chocolates (sixth floor), Made by Pauline (French macarons and tea Macy's Herald Square New York Experiences Macy's Herald Square is about more than just shopping. You can take the New York City Macy's History Tour, eat a breakfast buffet while you get the latest on new styles at the Breakfast fashion show, get free beauty sessions, work with a personal stylist, or visit the De Gusitbus Cooking School by Miele, where you'll watch top chefs cook a meal that you will then get to enjoy. You can also take a merchandising tour to learn why particular designers are placed in specific locations. And maybe the biggest Macy's at Herald Square experience is at Christmas, where you can transport yourself into "Miracle on 34th Street" and visit Santa, marvel a the festively dressed windows, and visit the Holiday Lane shop and Santa Land. Store Layout With 10 floors of shopping, many escalators and elevators and even a half-floor here and there, it will benefit you to get a Macy's visitors guide at the entrance of the store. This helpful brochure lists which departments (and designers) are on which floor, where the restrooms are, and where you can stop to grab something to eat or drink while you venture through this massive department store. Here is a breakdown of what you will find on each floor: Lower Level Men's SleepwearMen's BasicsMen's AccessoriesMen's HosierySunglass HutBuy Online, Pick Up in StoreMen's Restroom One Below Juniors FashionMSTYLELabJuniors ShoesJunior Fashion AccessoriesHats and BeltsImpulse HandbagsContemporary CosmeticsTech WatchesEtsyMacy's Souvenir ArcadeChef Street Food HallRowland's Bar & GrillWomen's Restrooms First Floor Louis VuittonBurberryLongchampGucciWomen's FragranceCosmeticsDesigner HandbagsFine and Fashion WatchesJewelryMen's FurnishingsMen's FragrancesSunglass Hut 1.5 Floor Men's Better Collection Mezzanine Visitors CenterCasual and Better HandbagsStarbucksCoat and Package Check Second Floor Women's Shoe SalonWomen's Finish LineMen's CollectionsMen's SportswearHerald Square CafeWomen's Restroom Third Floor My Stylist @ Macy'sImpulseWomen's Better SportswearCosmeticsYoung Men'sMen's DenimPizza BarStarbucksBy Online Pick Up in Store Fourth Floor Women's Bridge SportswearWomen's Better SportswearWomen's DenimCosmeticsLIDSMen's ShoesMen's ActiveMen's Finish LineJust Salad (restaurant)Women's Restroom Fifth Floor Women's DressesWomen's Casual SportswearWomen's SuitsA Pea in the Pod MaternityFur SalonMen's PantsMen's OuterwearMen's SuitingLindt Chocolates Sixth Floor HosieryLingerieHome and TextilesStella 34 Trattoria (restaurant)StarbucksCandy ShopGodivaWomen's Restroom Seventh Floor Macy Woman (sizes 14-24)GirlsBoysChildren's ShoesChildren's Finish LineInfantsPinkberry frozen yogurtRestrooms Eighth Floor Women's Coats/Swim (seasonal)Women's ActiveTabletopHousewaresElectricsBridal Salon and RegistryAu Bon Pain (restaurant)Juice PressGiftwrapSanta Land (seasonal) Ninth Floor FurnitureLuggageFine Rug GalleryMattressesWatch RepairVision ExpressHoliday Lane (seasonal)Men's Restroom Macy's Department Store Details Macy's Herald Square is located at Herald Square, between 34th and 35th Streets on Broadway. You'll also find entrances on Seventh Avenue and 34th Street, as well as on 34th Street between Seventh Avenue and Broadway. The closest subways are: A, C, E to 34th Street and Penn Station—walk one block east on 34th Street to Seventh Avenue1, 2, 3 to 34th Street—exit on Seventh Avenue and 34th StreetB, D, F, V and N, Q, R, W to 34th Street and Herald Square—exit on Broadway for Macy's main entrance Was this page helpful? Thanks for letting us know! Share Pin Email Tell us why! Submit Share Pin Email