Macy's Herald Square: A Complete Guide to NYC's Most Iconic Department Store

Navigate the NYC flagship store like a pro

Macy's Department Store, Herald Square, NYC
Getty Images/Stephen Chernin/Stringer

Macy's legendary flagship store at Herald Square in New York City has long been a popular shopping destination for visitors. The iconic store is renowned for its Thanksgiving Day Parade, holiday window displays, and visits with Santa—in fact, the parade and Santa were prominently featured in the classic 1947 movie "Miracle on 34th Street."

The store is vast and features many departments; you could easily get lost. Here are some things to remember and look for as you wend your way from one floor to another, including some shopper benefits and services you may not be aware of.

Insider Shopping Tips

You may know how to sniff out a bargain, but you may not know about some of the benefits and tricks of shopping at ​Macy's Herald Square.

  • Weekdays before lunch are the least crowded times to visit.
  • The lower floors tend to be more crowded than the upper floors.
  • There is a package and coat check at the Visitor Information Center on the Mezzanine Level to make your shopping trip more comfortable. 
  • Instead of lugging shopping bags from floor to floor or on the trip home, you can ask the cashier can have your purchases shipped to your house.
  • International shoppers can get a discount card at the Visitor's Center, which is good for 10 percent off most purchases.
  • Macy's is known for having great sales, especially compared to some of the more upscale New York City department stores.

Visitors Services

Located on the Mezzanine level of Macy's Herald Square, the Visitor Information Center can make your shopping trip easier and your stay in New York more enjoyable. The center offers discounted attraction tickets, brochures, and maps and also features Google Maps kiosks to help you navigate the city. 

Dining Options

From casual, fast-food eateries to more refined options, there's always a place to refuel and no reason to go hungry while you're shopping at Macy's.

  • Refreshment or quick bite: Starbucks (Mezzanine, third, and sixth floors), Juice Press (eighth floor)
  • Chef Street Food Hall (One Below): Tabo Noodles (Japanese ramen), The Rooster’s Crow (chicken wings and sandwiches), Sabroso (Latin-influenced ), Rollie’s (burgers and shakes)
  • Casual meal: Au Bon Pain (eighth floor), Just Salad (fourth floor), Pizza Bar (third floor)
  • Sit-down restaurants: Herald Square Cafe with coffee, chocolate, champagne, food menu (second floor); Rowland's Bar & Grill (One Below); Stella 34 Trattoria with beautiful views of the Empire State building (sixth floor)
  • Sweet treat: Pinkberry frozen yogurt (seventh floor), Godiva Chocolates (sixth floor), Made by Pauline (French macarons and tea

Macy's Herald Square New York Experiences

Macy's Herald Square is about more than just shopping. You can take the New York City Macy's History Tour, eat a breakfast buffet while you get the latest on new styles at the Breakfast fashion show, get free beauty sessions, work with a personal stylist, or visit the De Gusitbus Cooking School by Miele, where you'll watch top chefs cook a meal that you will then get to enjoy.

You can also take a merchandising tour to learn why particular designers are placed in specific locations. And maybe the biggest Macy's at Herald Square experience is at Christmas, where you can transport yourself into "Miracle on 34th Street" and visit Santa, marvel a the festively dressed windows, and visit the Holiday Lane shop and Santa Land.

Store Layout

With 10 floors of shopping, many escalators and elevators and even a half-floor here and there, it will benefit you to get a Macy's visitors guide at the entrance of the store. This helpful brochure lists which departments (and designers) are on which floor, where the restrooms are, and where you can stop to grab something to eat or drink while you venture through this massive department store. Here is a breakdown of what you will find on each floor:

Lower Level

  • Men's Sleepwear
  • Men's Basics
  • Men's Accessories
  • Men's Hosiery
  • Sunglass Hut
  • Buy Online, Pick Up in Store
  • Men's Restroom

One Below

  • Juniors Fashion
  • Juniors Shoes
  • Junior Fashion Accessories
  • Hats and Belts
  • Impulse Handbags
  • Contemporary Cosmetics
  • Tech Watches
  • Etsy
  • Macy's Souvenir Arcade
  • Chef Street Food Hall
  • Rowland's Bar & Grill
  • Women's Restrooms

First Floor

  • Louis Vuitton
  • Burberry
  • Longchamp
  • Gucci
  • Women's Fragrance
  • Cosmetics
  • Designer Handbags
  • Fine and Fashion Watches
  • Jewelry
  • Men's Furnishings
  • Men's Fragrances
  • Sunglass Hut

1.5 Floor

  • Men's Better Collection


  • Visitors Center
  • Casual and Better Handbags
  • Starbucks
  • Coat and Package Check

Second Floor

  • Women's Shoe Salon
  • Women's Finish Line
  • Men's Collections
  • Men's Sportswear
  • Herald Square Cafe
  • Women's Restroom

Third Floor

  • My Stylist @ Macy's
  • Impulse
  • Women's Better Sportswear
  • Cosmetics
  • Young Men's
  • Men's Denim
  • Pizza Bar
  • Starbucks
  • By Online Pick Up in Store

Fourth Floor

  • Women's Bridge Sportswear
  • Women's Better Sportswear
  • Women's Denim
  • Cosmetics
  • LIDS
  • Men's Shoes
  • Men's Active
  • Men's Finish Line
  • Just Salad (restaurant)
  • Women's Restroom

Fifth Floor

  • Women's Dresses
  • Women's Casual Sportswear
  • Women's Suits
  • A Pea in the Pod Maternity
  • Fur Salon
  • Men's Pants
  • Men's Outerwear
  • Men's Suiting
  • Lindt Chocolates

Sixth Floor

  • Hosiery
  • Lingerie
  • Home and Textiles
  • Stella 34 Trattoria (restaurant)
  • Starbucks
  • Candy Shop
  • Godiva
  • Women's Restroom

Seventh Floor

  • Macy Woman (sizes 14-24)
  • Girls
  • Boys
  • Children's Shoes
  • Children's Finish Line
  • Infants
  • Pinkberry frozen yogurt
  • Restrooms

Eighth Floor

  • Women's Coats/Swim (seasonal)
  • Women's Active
  • Tabletop
  • Housewares
  • Electrics
  • Bridal Salon and Registry
  • Au Bon Pain (restaurant)
  • Juice Press
  • Giftwrap
  • Santa Land (seasonal)

Ninth Floor

  • Furniture
  • Luggage
  • Fine Rug Gallery
  • Mattresses
  • Watch Repair
  • Vision Express
  • Holiday Lane (seasonal)
  • Men's Restroom

Macy's Department Store Details

Macy's Herald Square is located at Herald Square, between 34th and 35th Streets on Broadway. You'll also find entrances on Seventh Avenue and 34th Street, as well as on 34th Street between Seventh Avenue and Broadway. The closest subways are:

  • A, C, E to 34th Street and Penn Station—walk one block east on 34th Street to Seventh Avenue
  • 1, 2, 3 to 34th Street—exit on Seventh Avenue and 34th Street
  • B, D, F, V and N, Q, R, W to 34th Street and Herald Square—exit on Broadway for Macy's main entrance