Macy's Department Store Shopping Guide

Navigate the Herald Square Flagship Store Like a Pro

Macy's Department Store, Herald Square, NYC
••• Getty Images/Stephen Chernin/Stringer

Macy's Flagship store at Herald Square has long been a popular shopping destination for visitors to New York City. The iconic store has earned worldwide renown for its Thanksgiving Day Parade, holiday window displays, and visits with Santa—in fact, the parade and Santa were prominently featured in the classic film "Miracle on 34th Street."

The store is so vast and features so many departments, you could easily get lost.

Here are some things to remember and look for as you wend your way from one floor to another, including some shopper benefits and services you may not be aware of.

Insider Shopping Tips

You may know how to sniff out a bargain, but you may not know about some of the benefits and tricks to shopping at Macy's Herald Square.

  • Weekdays before lunch are the least crowded times to visit.
  • The lower floors tend to be more crowded than the upper floors.
  • There is a baggage check/coat check on the second level (referred to as "One Below") to make your shopping trip more comfortable. 
  • Instead of lugging shopping bags from floor to floor, you can ask the cashier can have your purchases shipped home.
  • International shoppers can get a discount card at the Visitor's Center good for 10 percent off most purchases.
  • Macy's is known for having great sales, especially compared to some of the more upscale New York City department stores.

    Visitors Services

    Located on the Mezzanine level of Macy's Herald Square, the Visitor Info Center can not only make your shopping trip easier but also your stay in NYC more enjoyable. The center offers discounted attraction tickets, brochures, and maps, and also features Google Maps kiosks to help you navigate the city.


    Dining Options

    From casual, fast-food eateries to more refined options, there's always a place to refuel and no reason to go hungry while you're shopping at Macy's. 

    • Refreshment or quick bite: Starbucks (Mezzanine, 3rd and 6th floors), Juice Press (8th floor), McDonald's (6th floor)
    • Chef Street Food Hall (One Below): Tabo Noodles (Japanese ramen), The Rooster’s Crow (chicken wings and sandwiches), Tutto Buono (Italian street food), Rollie’s (burgers and shakes)
    • Casual meal: Au Bon Pain (8th floor), Just Salad (4th floor)
    • Sit-down restaurants: Herald Square Cafe with coffee, chocolate, champagne, food menu (2nd floor), Rowland's Bar and Grill (One Below), Stella 34 Trattoria with beautiful views of the Empire State building (6th floor)
    • Sweet treat: Pinkberry frozen yogurt (7th floor), Lindt Chocolates (5th floor), Candy Shop and Godiva Chocolates (6th floor) 

    Specialty Shops and Services

    In addition to the designer departments, visitors center, and food stores, Macy's Herald Square also houses some "stores in a store" as well as special services to make your shopping experience even better. 

    • Shops: Sunglass Hut (Lower Level and 1st floor), Etsy (One Below), LIDS (4th floor), A Pea in the Pod Maternity (5th floor), Vision Express (9th floor), The Apple Shop
    • Services: Buy Online, Pick Up in Store (Lower Level and 3rd floor), My Stylist @ Macy's (personal shopper) 3rd floor, Giftwrap (8th floor), Watch Repair (9th floor)
    • Specialty and Seasonal: Macy's Souvenir Arcade (One Below), Santa Land (8th floor), Holiday Lane (9th floor)

    Store Layout

    With 10 floors of shopping, many escalators and elevators and even a half-floor here and there, it will benefit you to get a Macy's visitors guide at the entrance of the store. This helpful brochure lists which departments (and designers) are on which floor, where the restrooms are, and where you can stop to grab something to eat or drink while you venture through this massive department store. Here is a breakdown of what you will find on each floor:

    Lower Level

    • Men's Sleepwear
    • Men's Basics
    • Men's Accessories
    • Men's Hosiery
    • Sunglass Hut
    • Buy Online, Pick Up In Store
    • Men's restroom

    One Below

    • Juniors Fashion
    • MSTYLELab
    • Juniors Shoes
    • Junior Fashion Accessories
    • Hats and Belts
    • Impulse Handbags
    • Contemporary Cosmetics
    • Tech Watches
    • Etsy
    • Macy's Souvenir Arcade
    • Chef Street Food Hall
    • Rowland's Bar & Grill
    • Women's restrooms
    • Coat Check

    1st Floor

    • Louis Vuitton
    • Burberry
    • Longchamp
    • Gucci
    • Women's Fragrance
    • Cosmetics
    • Designer Handbags
    • Fine and Fashion Watches
    • Jewelry
    • Men's Furnishings
    • Men's Fragrances
    • Sunglass Hut

    1 1/2 Floor

    • Men's Better Collection


    • Visitors Center
    • Casual and Better Handbags
    • Starbucks

    2nd Floor

    • Women's Shoe Salon
    • Women's Finish Line
    • Men's Collections
    • Men's Sportswear
    • Herald Square Café
    • Women's restroom

    3rd Floor

    • My Stylist @ Macy's
    • Impulse
    • Women's Better Sportswear
    • Cosmetics
    • Young Men's
    • Men's Denim
    • Pizza Bar
    • Starbucks
    • By Online Pick Up in Store

    4th Floor

    • Women's Bridge Sportswear
    • Women's Better Sportswear
    • Women's Denim
    • Cosmetics
    • LIDS
    • Men's Shoes
    • Men's Active
    • Men's Finish Line
    • Just Salad (restaurant)
    • Women's restroom

    5th Floor

    • Women's Dresses
    • Women's Casual Sportswear
    • Women's Suits
    • A Pea in the Pod Maternity
    • Fur Salon
    • Men's Pants
    • Men's Outerwear
    • Men's Suiting
    • Lindt Chocolates

    6th Floor

    • Hosiery
    • Lingerie
    • Home/Textiles
    • Stella 34 Trattoria (restaurant)
    • Starbucks
    • Candy Shop
    • Godiva
    • Women's restroom

    7th Floor

    • Macy Woman (sizes 14-24)
    • Girls
    • Boys
    • Children's Shoes
    • Children's Finish Line
    • Infants
    • McDonald's
    • Pinkberry frozen yogurt
    • Restrooms

    8th Floor

    • Women's Coats/Swim (seasonal)
    • Women's Active
    • Tabletop
    • Housewares
    • Electrics
    • Bridal Salon and Registry
    • Au Bon Pain restaurant
    • Juice Press
    • Giftwrap
    • Santa Land (seasonal)

    9th Floor

    • Furniture
    • Luggage
    • Fine Rug Gallery
    • Mattresses
    • Watch Repair
    • Vision Express
    • Holiday Lane (seasonal)
    • Men's restroom

    Unique Experiences

    Believe it or not, there is more than just shopping offered at Macy's Herald Square. Whether you are looking for something different after a day of shopping or choose the department store's location as your destination, there are a few interesting things to do in this New York City landmark.

    • De Gustibus Cooking Classes: Did you know there is a cooking school on the 8th floor? It is called the De Gustibus Cooking School, and some of New York City's best cooking classes are offered here. Reservations need to be made ahead, so plan accordingly.
    • Merchandising Tour: If you are fascinated as to why certain designers are placed in specific locations, this group tour lead by a Macy's merchandising and visual expert is for you (and at least nine of your friends). The cost is $20 per person (one chaperone per group is free), and you will receive a Macy's visitor's savings pass 
    • Macy's at Christmas: Transport yourself into "Miracle on 34th Street" and visit Santa at Macy's. With the festively dressed windows, Holiday Lane shop, and Santa Land, Macy's is a magical place at Christmastime.

    Macy's Department Store Details

    Macy's Herald Square is located at Herald Square, between 34th and 35th on Broadway. Entrances are also available on 7th Avenue and 34th Street, as well as on 34th Street between 7th Avenue and Broadway. The closest subways are:

    • A, C, E to 34th Street/Penn Station—walk one block east on 34th Street to 7th Avenue
    • 1, 2, 3 to 34th Street—exit on 7th Avenue and 34th Street
    • B, D, F, V and N, Q, R, W to 34th Street/Herald Square—exit on Broadway for Macy's main entrance

    Macy's Department store hours will vary seasonally, so call 212-695-4400 to confirm, but in general, the store is open 10 a.m. to 10 p.m. except for Sunday when it closes at 9 p.m.