As you might hope and expect, women in London come in all shapes and sizes and the city is home to shops that cater to women of all dress sizes. First, here are some handy international clothing size conversion charts to introduce you to the UK equivalent sizes. Most of the plus size women's clothes shops in London are located on or around Oxford Street so you won't need to dash around town to track down these stores.
Evans has more than 180 stores selling plus size fashion so they know how to get the shape right to flatter curvy women. They stock items up to size 32 and have everything from nightwear to special occasion wear. Evans has been the plus size women's fashion leader in the UK since opening in 1971 and had its first catwalk show at London Fashion Week in 2014. You can check the online store locator for other branches but, if you are shopping on Oxford Street, Evans has a branch near Marble Arch.
There are two huge branches of Primark at either end of Oxford Street: one near Marble Arch and one near Tottenham Court Road. The store caters for people of all sizes and stocks women's, children's and men's clothing as well as a range of homeware and toys. It's worth checking for basics (t-shirts, leggings, etc) and for affordable dresses, coats, shoes, and accessories.
Also near Marble Arch is the chain store Next and they sell clothes up to size 26.
The quality is better than Primark.
There are a couple of branches of the chain store New Look on Oxford Street. The flagship store is near Oxford Circus. The clothing is affordable and the range changes regularly so there's usually something on-trend.
Marks & Spencer
Carrying on along Oxford Street, there's a large branch of M&S between Oxford Circus and Tottenham Court Road.
The M&S Plus range goes up to size 28 and features some good everyday clothes which are usually better quality fabrics than in other chain stores.
Long Tall Sally
If you are tall too, head up Orchard Street to find Long Tall Sally on Chiltern Street which specializes in flattering clothing for women 5'8" (173cm) and above. Clothing is up to size 24 and they stock larger shoe sizes too.
Beige Plus is also in Marylebone. Don't be put off to the uninspiring store name as they have a good range of clothing and stock up to size 28.
There are a few branches of this high street fashion chain along Oxford Street, and across the UK and beyond. At one time H&M upset fashion designer Karl Lagerfeld when they insisted on carrying the range he collaborated with them on in a size 16. But now H&M stock plus sizes as normal.
There's a branch of Forever 21 next door to H&M. The Forever 21+ range goes up to size 24 so you can shop for the latest fashions at an affordable price.
Italian brand Marina Rinaldi is the place to go for designer plus size styles. It can be a bit intimidating visiting here as there is a security guard on the door, but if you want the best, then it's worth going inside.
They cater for different age groups so don't think this is something you have to wait until you are older to enjoy.
Continuing along Oxford Street you come to some of the best department stores. Debenhams stocks women's fashion up to size 32.
House of Fraser
The next department store along this stretch of Oxford Street is House of Fraser which stocks a range by Marina Rinaldi (if the security guard at the Mayfair store concerns you). The clothing here tends to be a bit more mature but you can find a number of good quality classic styles.
The nation's favorite department store, John Lewis sells a range of clothing up to size 26 from many top brands. The East clothing range is particularly recommended.
On the other side of Oxford Circus (at the junction with Regent Street), you'll find Bravissimo which specializes in lingerie, swimwear, and nightwear for fuller figures.
If you want designer gear, head over to Covent Garden to Base which has a range of stylish items from size 16 to 28. The clothing is beautiful and quite different from what you'd find on the high street.