Sure, you can come to iPic Theater to see a movie in a comfortable seat, but you can do a lot more. A cocktail in the Salt Lounge, plush, reclining seats in an intimate movie theater, and high-quality food served at your seat, or, if you prefer, in Tanzy, the restaurant.
A Scottsdale Luxury Movie Theatre Experience
Is it a movie theater? Is it a nightclub? Is it an upscale restaurant? The answer is yes, yes and yes. The luxury movie theater experience has arrived in Arizona.
iPic Theaters made its Arizona debut in 2010 with its movie theater complex located at the Scottsdale Quarter in North Scottsdale. From the moment I arrived at iPic, I was impressed with the adult ambiance -- no cardboard cutouts of superheroes or video games here. You are engulfed in warm light, fabric and glass. iPic is designed to feel like you are in a fancy hotel lobby or a nightclub.
Music emanates from the Salt Lounge where a variety of salts, spices, herbs and greens are available to provide patrons with fresh, signature adult beverages. On the other side of the lobby is the entrance to Tanzy, a full-service restaurant serving modern Mediterranean cuisine in a swanky setting. Both the Salt Lounge and Tanzy are accessible even if you aren't going to a movie.
The Bottom Line
So, let's get specific about the movie experience. Purchase your tickets online. There's no extra charge. There you'll access a seat mapper a la the airlines, where you will select your reserved seats for your show. Premium seats are located in the front portion of the theater. You may purchase any food or beverages on your own and bring them here. The seats are large and comfortable but do not recline. Gold Class seating includes valet parking, a small bag of popcorn, those soft, wide reclining seats and in-seat service. You may have a blanket and pillow for the duration of the movie if you request them.
We arrived about 30 minutes before the movie was scheduled to begin, and we were invited to wait in the Salt Lounge. Drinks purchased here may be brought into the movie theater. About 15 minutes before showtime you may have an usher show you to your theater. We were here to experience the iPic Gold Class VIP experience.
I found the seats very comfortable, although anyone with longish legs will find that they can't recline in the chairs without their feet reaching the seat in front of them, at least if they slouch in the seat or have their legs straight out. Because we could enter 15 minutes before show time, we were able to read the menus in that time and place our orders. The trailers and movie had begun by the time our food arrived. I could tell it was visually appealing, but I couldn't really see it! Something to consider if you don't like to use your fingers to eat.
Overall, I was impressed with the experience. I might not go to iPic every week, but it is certainly a great place to spend an evening for date night or with friends.
As is common in the travel industry, the writer was provided with complimentary services for review purposes. While it has not influenced this review, About.com believes in full disclosure of all potential conflicts of interest. For more information, see our Ethics Policy. All dates, times, prices and offerings are subject to change without notice. 01/11.