Your Trip to the Netherlands: The Complete Guide SEE FULL GUIDE prev next Amsterdam's Top Restaurants Nightlife in Amsterdam Best Time to Visit Weather & Climate Airports in the Netherlands Getting Around the Netherlands Cities to Visit Complete Guide to Amsterdam Best Hotels in Amsterdam Amsterdam's Public Transportation Essential Dutch Phrases One Week in the Netherlands 48 Hours in Amsterdam Getaways From Amsterdam Top Things to Do in the Netherlands Castles to Visit in the Netherlands Best Things to Do in Amsterdam Things to Do With Kids in Amsterdam Shopping in Amsterdam Amsterdam's Top Markets Live Music in Amsterdam Amsterdam's Must-Visit Museums Guide to the Keukenhof Flower Gardens Must-Try Food in the Netherlands Craft Beer in the Netherlands Heineken Experience Your Trip to the Netherlands: The Complete Guide close Overview Europe Netherlands The Heineken Experience in Amsterdam By Shannon McAllister Shannon McAllister LinkedIn Shannon Wilson McAllister is a travel writer and American expat living in Amsterdam. TripSavvy's editorial guidelines Updated on 06/03/19 Share Pin Email Portugal2004 / Getty Images The former Heineken brewery in Amsterdam, in use until 1988, is now home to what's known as the "Heineken Experience," where visitors can learn the history of one of the world's most recognizable beer brands and even taste the famous Dutch pilsner. Below you'll find visitor information and highlights of this popular Amsterdam attraction, which reopened in November 2008 after a year-long renovation. What to Expect The Heineken Experience tour lasts about an hour and a half. Comprising four levels of historical and interactive exhibits, the Heineken Experience tracks the journey of the global company, beginning with its 19th-century roots as a small business run by the Heineken family, following its rise to one of the best examples of international branding and distribution success, and ending with the innovative ways in which it still brews quality beer today. Along the way, visitors can see and smell Heineken's ingredients, taste the pre-beer "wort" in the former brew room and enjoy freshly-poured pilsner in a modern tasting room and "World Bar." The 2007-08 renovation brought about new elements such as an interactive "ride" through the brewing process, called "Brew U," and an opportunity to create a personalized bottle of Heineken. One of the more interesting parts of the tour is the stable walk, an up-close visit with the stunning Heineken shire horses, which draw wagons that still help deliver Heineken to some parts of the Netherlands. Visitor Information For tour information, hours/location and to buy tickets, visit the official Heineken Experience website. Visitors under 18 must be accompanied by an adult. In accordance with Dutch law, beer will not be served to anyone under 16. All sections of the Heineken Experience are wheelchair-accessible except for the stables area, which is accessible by escalator. Wheelchairs are available free of charge but must be booked in advance. Transportation and Parking By tram: Line 7, 10 or 25 to the Weteringcircuit stop. Line 16 or 24 to the Stadhouderskade stop. By water: Several canal tour operators offer combo tickets that include both a canal tour and Heineken Experience admission. The boats stop opposite or near the brewery. Amsterdam Canal Cruises has a city canal tour that stops opposite the Heineken Experience, while the Canal Bus offers a hop-on, hop-off service that stops at the Albert Cuyp Market, just minutes away. By car: Parking is available in the Apcoa parking garage adjacent to the Heineken building. Use the entrance on Eerste van der Helststraat. Shops and Restaurants There is a gift shop selling all manner of things emblazoned with the Heineken logo. Don't worry that the Heineken Experience doesn't include a restaurant (or even snacks); the neighborhood, called De Pijp, is chock-full of dining options. The 15 Best Restaurants in Amsterdam Was this page helpful? Thanks for letting us know! Share Pin Email Tell us why! Submit LGBTQ Travel Guide: Amsterdam Your Essential Guide to Bangalore Airport in India How to Plan a Perfect Trip to Amsterdam Your Trip to the Netherlands: The Complete Guide 48 Hours in Munich: The Ultimate Itinerary The 12 Best Things to Do in Colchester, England Top 10 Things to Do in Amsterdam The Top 15 Things to Do in Pennsylvania 11 Best Things to Do in Potsdam These Picturesque Squares Host Some of Amsterdam's Finest Attractions The Top 12 Things to Do in Greenville, South Carolina These Amsterdam City Windmills Are Classically Dutch The 18 Best Things to Do in the Netherlands 48 Hours of Top Attractions in Amsterdam 48 Hours in Greenville: The Ultimate Itinerary The Ultimate Itinerary for a European-Inspired Solo Trip Around the U.S.