HEB Holiday Parade

Annual T-day Parade Begins Holiday Season In Houston

HEB Holiday Parade
HEB Parade

Having kicked off the holiday season in the Houston area for over six decades, the HEB Holiday Parade has become as much of a tradition in southeast Texas as Thanksgiving Turkey and Christmas lights. Although the parade has changed names over the years, this is still the largest and longest running Thanksgiving Day parade in Texas. Since its inception in 1949, the HEB Holiday Parade has wowed those in attendance (and watching on television) with a myriad of floats, high-flying balloon characters, marching bands, dance teams, and live entertainment.

More often than not, the HEB Holiday Parade is accompanied by pleasant late fall weather, making it a perfect outing for families. 

The 2016 edition, which is the 67th annual, promises to be even bigger than previous versions and is set to get started at 9 a.m. Thanksgiving morning (Nov. 24). The parade wraps through downtown Houston, The parade will begin at 9:00 am on Smith at Lamar, north to Walker, east to Milam, south to Pease, west to Louisiana, north to Clay, west to Smith, and north to end at Smith and Dallas. General admission is free, but the area does get crowded. Reserved ticket prices range from $10 to $21, depending on when they are bought and whether they are grandstand or “turkey” seating.

Parking is another consideration for those looking to attend the HEB Holiday Parade. The best parking is located in the Theater District Parking Garage. Metro buses will also be running their normal schedule, allowing spectators to park and ride to the parade route.