Europe England London London Guide Things To Do Essentials Restaurants Nightlife Where to Stay Neighborhoods Itineraries Events Getaways All London Hamleys Is the World's Largest Toy Store Written by Laura Porter Facebook Twitter Laura Porter is an experienced UK travel writer specializing in all things to do with London. Tripsavvy's Editorial Guidelines Laura Porter Updated 06/03/19 Share Pin Email TripSavvy / Gautier Houba Officially the world's oldest and largest toy store, Hamleys on Regent Street is arguably the planet's greatest. With seven floors stuffed full of toys, games, crafts and magic tricks, people travel from across the globe to visit this magical shop and to stock up on gifts for lucky little ones. The staff often dresses up in costumes to entertain, and there are always lots of toy demonstrations and craft activities taking place, so you can try before you buy. Hamleys History William Hamley opened his first toy store (Noah's Ark) back in 1760 and it soon became a London landmark. Hamleys opened on Regent Street in 1881 during Queen Victoria's reign and sold all manner of puppets, pedal cars, and miniature railway train sets. In the 1930s, Hamleys received its first Royal Warrant (supplier to British royalty). During WWII, Hamleys was bombed five times but staff reputedly carried on serving from the front door while wearing tin hats. Hamleys Highlights The fifth floor features life-size Lego sculptures of the Royal Family Got crafty kids? Keep them entertained on the third floor where regular hands-on craft demonstrations take place In-store birthday parties are available, including sleepovers and private tours Tips for Visiting Hamleys Hamleys can get extremely busy, especially at weekends and in the run-up to Christmas. Aim to plan a trip in the morning or evening to avoid the mid-morning to mid-afternoon crowds Time a visit to coincide with a character meet and greet by keeping tabs on the events listings What to Buy Fun London souvenirs Limited edition Lego Life-size teddy bears Address: 188 - 196 Regent Street, London W1B 5BT Nearest Tube Stations Oxford Circus Piccadilly Circus Use Journey Planner to plan your route by public transport. Was this page helpful? Thanks for letting us know! Share Pin Email Tell us why! Submit Top 20 Most Popular Cities in the UK for International Visitors The Top 20 Things to Do in London Best Ways to Spend the Day in London With Children Nightlife in Birmingham: Best Bars, Clubs, & More Best Time to Visit England The Top 12 Things to Do in London's West End Here's How to Visit Monopoly Board Locations by London Bus Best Things to Do in London When It Rains A Handy Guide to the Top British Department Stores 48 Hours in Liverpool: The Perfect Itinerary 11 Best Things to Do for Christmas in London 20 Great Things to Do in Scotland's Capital Free London, England Experiences for the Kids 15 Fantastic and Easy Day Trips From London See the Home of King Henry VIII at Hampton Court Palace in London Shake Off the Winter Blues With 18 Easter Weekend Ideas for the U.K.