The Bottom Line
One of the first outposts of the hip yet affordable new Hotel Indigo brand, this snazzy boutique hotel in Atlanta's gay-popular Midtown neighborhood occupies a stately 1924 building across from the historic Fox Theatre. The Hotel Indigo Atlanta Midtown delivers stylish if somewhat compact rooms along with exceptional friendly service and cheerful common areas, at extremely reasonable rates. The hotel has fast become a favorite among gays and lesbians checking out Atlanta's vibrant gay scene.
- Moderately priced option that's close to Midtown gay scene and downtown attractions
- Hip and cheerful contemporary decor
- Light cafe is great for breakfast or snacks and fine in a pinch for dinner
- Free in-room broadband
- Friendly service
- Absolutely tiny bathrooms
- Although centrally located, you still need a car to visit most bars and restaurants
- Website is overly cute to the point of confusing - just call things what they are!
- 683 Peachtree St. NE, Atlanta, in heart of Midtown area.
- 140 rooms, plus casual restaurant and bar (with canine cocktail hour on patio), fitness center, and business services.
- In-room perks CD players, free broadband, coffeemakers, dual-line phones with voicemail, down and pillows.
- Rooms have tiny but extremely well-designed bathrooms outfitted with teak benches, Aveda products, and cool shower heads.
- Book online or call 404-874-9200 or 877-8-INDIGO.
- Guests can hang out in the extremely bright and airy lobby, or on the attractive patio out front; a cafe serves Starbucks.
- Rooms start around $120 nightly.
- This is a mainstream property with a mixed clientele, but the it has a significant gay following.
- The Golden Bean restaurant is simple - perfect for a quick bite for breakfast or a light dinner.
- There's parking $18/night) behind the building, and the North Avenue MARTA stop is just around the corner.
Guide Review - Hotel Indigo Atlanta Midtown
Atlanta's hotel scene is in the midst of a notable renaissance of late, with several cool properties having opened in recent years, or in the works for the near future. One of the coolest developments has been the opening of the Hotel Indigo Atlanta Midtown, a 12-story, 140-room boutique property set in a 1924 building but executed in vibrant, contemporary colors and with a sense of style and humor. The hotel's soothing color scheme of blues and whites recalls the vibe of Nantucket or Martha's Vineyard, and room design makes the most of relatively compact dimensions. Yes, accommodations (and especially the bathrooms) are cozy, but hard-wood floors, super-comfy beds with lots of big down pillows, and colorful wall murals differentiate this reasonably priced mid-rise from the usual cookie-cutter chain properties in the city.
The Hotel Indigo brand is part of the larger IC Hotels chain (which is based in Atlanta and includes Inter-Continental and Holiday Inn), and it represents the company's first genuine attempt at reaching the design-minded, youthful, and stylish market that favors contemporary boutique hotels. The Atlanta Indigo is within a short drive or safe 15-minute walk of some of the city's top gay bars as well as downtown attractions, Midtown restaurants, and leafy Piedmont Park - you couldn't pick a more sensible and appealing location.
An obvious element of the Indigo ethic is to provide service that's low-keyed and personable. Indeed, Indigo staffers greet guests with disarming grace, and the hotel's high-ceilinged, breezy lobby with its cool beachy-theme colors makes it something of a genuine guest hangout. The Canine Cocktail Hour, held on patio each evening, has even become a favorite event of pooch-owning locals. In the end, the Indigo has plenty going for it, including wallet-friendly rates.