Find Your Bra at {intimacy} in Scottsdale, Arizona

Update 2015: Intimacy Bras was acquired by UK-based Rigby & Peller. While you will still find this kind of shopping experience at those stores, you won't find one in Arizona. The Scottsdale store has closed. Still, my comments and experience at the Scottsdale store might be useful if you are shopping at one of their other U.S. stores, or shopping for a bra anywhere.

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Susan Nethero, the founder of {intimacy} bra boutiques, opened a store at Scottsdale Fashion Square in Arizona in 2011. According to her bio, she has "hoisted, squeezed and adjusted more than 100,000 pair of breasts." Her bra business began in Atlanta in 1992 and she has appeared on numerous television programs including The Oprah Winfrey Show, The Tyra Banks Show and The Today Show. Nethero is the exclusive bra fit expert on Lifetime's How to Look Good Naked with Carson Kressley.

{intimacy} positions itself as much more than a retailer of bras or intimate apparel. It is a "personal experience store" where trained bra fit stylists provide individual consultations. The {intimacy} experts will tell you that an estimated 85% of women are wearing the wrong size bra. Most women are uncomfortable and are not looking their best with their current bra choice. With a 30-minute a personal bra makeover at {intimacy}, women will come away with a new understanding of how a bra should fit (better!), how it should make them feel (better!), and how it should make them look (better!).

You'll find nearly 100 sizes of bras, from A to K, at {intimacy} as well as matching panties and other intimate apparel. The store carries high quality, designer brands in a rainbow of colors and in a variety of styles. You might find up to 100 different bra styles in a particular style on any given day at {intimacy}. {intimacy} offers free custom alterations for the life of a bra.

My Tips and Observations

I visited {intimacy} and personally experienced a bra fit makeover. I wasn't sure what to expect, so here are some tips and thoughts based on my experience there.

  • I recommend that you make an appointment for your consultation at {intimacy}, although you may certainly walk-in and see if someone is available to give you a fitting.
  • If you didn't already do it online, you'll be asked upon arrival to complete some questions about your concerns, bra size, and goals for the fitting.
  • While there is a wall display, it really is not representative of the breadth and number of styles available. The bras are all stored in drawers.
  • There are a limited number of other intimate apparel items, like camisoles and sleepwear. {intimacy} also carries some fitted swimsuits, but call first and ask about your size availability if that's what you are looking for.
  • The consultants go through a rigorous training process off site to make sure that your bra fitting experience is a pleasant and successful one.
  • You will be escorted to a consultation room. While the fitting rooms are described as being lavish and decadent, I found them to be little different than your typical fitting room at a department store, maybe larger.
  • Yes, of course they will be touching your breasts (in a professional manner) in the process.
  • Your consultant will begin by assessing the bra you are wearing and determining your correct size. Discussing your style and color preferences will help your consultant to select a variety of bras for you to try on.
  • During my visit I tried on about 10 bras. I actually was excited about the very first one I tried, so it went rather quickly. Until, of course, I found another one that I loved. Depending on how many you are interested in and what kinds (romantic bra? sexy bra? athletic bra?) you may be trying on up to 20 bras.
  • Many bras have matching panties in different cuts. If that's important, mention it to your consultant.
  • You will receive information about the care of your new bra.
  • I know, you have been wondering. How much does this cost? The fitting is complimentary. There is no cost for that service. The bras start at about $80. I would expect to pay $100+ for a bra at {intimacy}. Naturally, matching panties are additional.

    Susan Nethero recommends that the average woman have about seven good quality bras, and that they should each last about three years. Remember, though, that your body is constantly changing and a fitting should probably be done on a regular basis.