The Cruise Lines International Association (CLIA)is the world's largest cruise association. It's mission is the promotion and expansion of cruising. To that end, CLIA's cruise industry members consist of 26 cruise lines marketed in North America. It operates under an agreement with the Federal Maritime Commission under the Shipping Act of 1984. It also serves an important consulting role with the International Maritime Organization, which is an agency of the United Nations.
CLIA was founded in 1975 as a cruise-promoting entity. It merged in 2006 with its sister entity, the International Council of Cruise Lines. The latter organization was involved in regulatory and policy issues pertaining to the cruise industry. After the merger, the mission of CLIA expanded to include the promotion of safe and healthy cruise ship travel; travel agent training and education and the raising of public awareness about the benefits of cruise travel.
CLIA's Florida office oversees executive partner membership and support, public relations, marketing and membership matters. Cruise Lines International Assn. 910 SE 17th Street, Suite 400 Fort Lauderdale, FL 33316 Telephone: 754-224-2200 FAX: 754-224-2250 URL: www.cruising.org
CLIA's Washington DC Office oversees the areas of technical and regulatory affairs as well as public affairs. Cruise Lines International Assn. 2111 Wilson Boulevard, 8th Floor Arlington, VA 22201 Telephone: 754-444-2542 FAX: 855-444-2542 URL: www.cruising.org
CLIA member lines include Amawaterways, American Cruise Lines, Avalon Waterways, Azamara Club Cruises, Carnival Cruise Lines, Celebrity Cruises, Costa Cruises,Crystal Cruises, Cunard Line, Disney Cruise Line, Holland America Line, Hurtigruten, Louis Cruises, MSC Cruises, Norwegian Cruise Line , Oceania Cruises, Paul Gauguin Cruises, Pearl Seas Cruises, Princess Cruises, Regent Seven Seas Cruises, Royal Caribbean, Seabourn Cruises, SeaDream Yacht Club, Silversea Cruises, Uniworld Boutique River Cruise Collection and Windstar Cruises.
More than 16,000 travel agencies hold some type of CLIA affiliation. CLIA offers four levels of certification for agents. Full-timed CLIA Trainers offer courses throughout the US and Canada during the year. Additional opportunities are available through online study, onboard programs, onboard travel and the Cruise3sixty Institute Track. Cruise3sixty, held each spring, is the organization's primary agent trade event and the largest show of its kind.
The certifications available for travel agents include Accredited (ACC), Master (MCC), Elite (ECC) and Elite Cruise Counsellor Scholar (ECCS). Additionally, Cruise Counsellors may add a Luxury Cruise Specialist Designation (LCS) to their certifications. And agency managers are eligible to obtain the Accredited Cruise Manager (ACM) designation.
Additional Programs, Goals and Benefits
The organization's Executive Partner program promotes strategic alliances between member cruise lines and industry suppliers. The resulting cooperation fosters an exchange of ideas, new business ventures and revenue, hiring opportunities and an overall improvement in passenger satisfaction levels. Limited to 100 members, Executive Partners include cruise ports, GDS companies, satellite communications firms and other businesses intimately involved in cruising.
The goals of CLIA members are multi-faceted. The organization seeks to advance, promote and expand safe and enjoyable cruise ship experiences for both passengers and crew. Additional objectives include the minimization of environmental impact by cruise ships on oceans, marine life and ports. Members also seek to adhere to and lead efforts to improve maritime policies and procedures. In sum, CLIA aims to foster a safe, responsible and enjoyable cruise experience.
CLIA also has as its goal the expansion of the cruise market. It's a market with significant economic impact, and a major contributor to the US economy. According to CLIA's studies, the direct purchasing by cruise lines and their passengers totals nearly 20 billion per year. That figure generated more than 330,000 jobs paying $15.2 billion in wages.