The 12 Best Places to Buy Bathing Suits

Our editors independently research, test, and recommend the best products and services; you can learn more about our review process here. We may receive commissions on purchases made from our chosen links.

The Rundown

Best Overall: Everything But Water

"A one-stop-shop for everything from swimwear to straw bags."

Best Budget: Target

"One of the best places to find swimsuits under $40."

Best Eco-Friendly: Summersalt

"Features incredibly cute suits that are made from recycled textiles."

Best for Bikinis: Blackbough Swimwear

"Comes with trend-driven one- and two-piece separates that you can mix and match."

Best for Plus Size: Swimsuits for All

"Includes stylish suits that go up to a size 40."

Best for Petites: ASOS

"Has a massive variety of swimwear for all shapes and sizes."

Best for Brand Names: Nordstrom

"Features brands like Tory Burch, Missoni, and Nike."

Best for Convenience: Amazon

"Its two-day (or less) shipping will get a suit to your door stat."

Best for Toddlers: GAP

"Boasts suits with UPF 40 protection and long sleeves."

Best for Watersports: Land’s End

"Its rash guards get top marks for its UPF 50 sun protection at a reasonable price."

Our Top Picks

01 of 12

Best Overall: Everything But Water

Everything But Water

 Courtesy of Everything But Water

If you’re looking for a one-stop-shop for everything from swimwear to a great straw bag for the beach, Everything But Water is the place to go. With curated collections featuring the latest trends for swim- and beachwear, a go-to stop for D+ cups, and a comprehensive quiz that helps you find the perfect suit that you feel amazing in, there’s a lot to love about this site. Plus, if you prefer not to order online, there are plenty of brick-and-mortar options, too.

02 of 12

Best Budget: Target


 Courtesy of Target

Whether you’re an occasional swimmer or you’re looking for a new swimsuit for your upcoming vacation, Target’s swimwear department is one of the best places to find options under $40. With a variety of mix-and-match two-pieces, plenty of one-pieces, and picks for the whole family (from baby to adult), it’s perfect if you need to outfit everyone for a trip to the beach or the local pool — there are also some pretty cute coverups, too. Don’t forget to keep an eye out for Target’s designer collaborations, either: previously, the retailer’s worked with Vineyard Vines, Isaac Mizrahi, and other brands to create high fashion suits at a wallet-friendly price. 

03 of 12

Best Eco-Friendly: Summersalt


Courtesy of Summersalt 

Sustainable fabrics have come a long way in recent years, and swimwear designers are also getting on the eco-friendly wagon, with great suits and trunks made with the environment in mind. Summersalt is one of the best brands for sustainable swimwear, with incredibly cute suits that are made from recycled textiles, which results in softer and super-durable suits — they're actually up to five times stronger than your usual, off-the-rack bikini. Even more, the swimsuits have four times the compression of others, meaning they keep their shape vacation after vacation. Not to mention, each suit boasts UPF 50+ protection.

04 of 12

Best for Bikinis: Blackbough Swimwear

Blackbough Swimwear

Courtesy of Blackbough Swimwear

Instagram-famous brands might be hit-or-miss, but they’re a great place to get some bikini inspiration. Blackbough Swimwear, founded in 2017, comes with a full range of trend-driven one- and two-piece separates that you can mix and match. They're even made to last for a few seasons, rather than just a single holiday: even though some of the suits might not use much material, they feel great on the skin than the flimsy, easily stretchable fabric found on some swimsuits. You'll be super-impressed with the quality, even after a few weeks of use at the beach or pool. Expect cool, fun designs like red leopard print, velvet bikinis, and ditsy florals.

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05 of 12

Best for Plus Size: Swimsuits for All

Swimsuits for All

 Courtesy of Swimsuits for All

This website isn’t just for plus sizes, but when it comes to choice, few sites beat this one. With stylish suits that go up to a size 40, Swimsuits for All is for all. Expect almost a thousand different choices of suits, from sexy bikinis and one-pieces to tankinis and cover-ups, along with a swimwear line from Ashley Graham, too. The site has incredible sales, so if you time your shopping for one of those, you’re all but guaranteed to score a deal. 

06 of 12

Best for Petites: ASOS


Courtesy of ASOS 

If you’re a petite size, it can be hard to find one-pieces that fit a shorter torso. Enter ASOS, which has a massive variety of swimwear for all shapes and sizes. While not all the suits are specifically designed for petites, you can easily mix and match tops and bottoms to find the right combo — during prime swimming season (spring and summer), however, there are some great petite options for trickier-fitting pieces like one-pieces and monokinis. Best of all, the site has garments at a range of price points, so you're likely to find one right within your budget.

07 of 12

Best for Brand Names: Nordstrom



Sure, Nordstrom might be known for a great shoe department, but the retailer also has quality swimwear that’s going to last you a few seasons. With names like Tory Burch, Missoni, and Nike in a range of price points, it’s a solid pick for a swimsuit shop. Admittedly, Nordstrom can be on the pricey side, so if your favorite suit isn’t quite within reach, keep an eye out for the stores’ famous sales: the Anniversary Sale and Half-Yearly sales, when markdowns usually start at 40 percent off or more.

08 of 12

Best for Convenience: Amazon


 Courtesy of Amazon

Looking for a great last-minute deal but have no time to shop? Amazon’s two-day (or less) shipping will get a suit to your door stat. With an infinite amount of options to choose from — and options for the whole family, too — there’s bound to be a suit on Amazon for you. One word of warning, though: while plenty of products on the site are legit, some definitely aren’t, so spend time reading customer reviews and researching the seller before you add to cart.

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09 of 12

Best for Toddlers: GAP


Courtesy of GAP

Kids’ swimwear has significantly evolved, thanks to some technical advances that have made keeping little ones’ delicate skin protected from the sun more effective than ever. A UPF-protected swimsuit doesn’t take the place of using sunscreen, but suits with UPF 40 and long sleeves are a great way to make sure arms are protected. GAP has a ton of them, and with both online shopping and plenty of retail outlets available around the country, it’s an easy shop for busy parents.

10 of 12

Best for Watersports: Land’s End

Land’s End

 Courtesy of Land’s End

If you like your swimwear to come with extra protection from UV rays, going for a one- or two-piece with built-in sun protection is a great way to keep your skin safer. Whether you’re into modest swimwear or like to have added coverage while you’re active in the water, Land's End's rash guards get top marks for its UPF 50 sun protection at a reasonable price. Plus, the fabric is endorsed by the Skin Cancer Foundation as an effective protectant for the areas it covers. 

11 of 12

Best for Burkinis: Lyra Swimwear

Lyra Swimwear

 Courtesy of Lyra

For swimsuits with extra coverage, Lyra Swimwear was founded to give women beautiful, high-quality options in modest swimwear. The suits are made in Italy, where the company oversees each part of the suits’ construction, and the fabric is made to give swimmers a boost of protection from the sun, too — the fabric offers up to four times the protection of higher-SPF sunscreens (but put some on just in case). Even more, they’re fade- and sand-resistant, so whether you’re bodyboarding or just hanging out on the beach, these suits will last for years.

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Best for Music Festivals: Urban Outfitters

Urban Outfitters

 Courtesy of Urban Outfitters

Bikini tops seem to be a trendy alternative for regular tops during music festival season, and when it’s that hot out all day, we can’t argue against it. Urban Outfitters, already a go-to for affordable, festival-ready sundresses, tanks, and shorts, is also a great stop for swimwear, with brands like sporty Billabong and stylish Out From Under. While the selection tends to drop off during the low season, come spring and the site is packed with colorful prints and patterns to fulfill your festival heart. 

Our Process

Before making their final recommendations on the best places to buy bathing suits, our writers screened options from 25 different brands and manufacturers and tested 3 of the bathing suits themselves. All of this research adds up to recommendations you can trust.

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