It can be a chore taking children shopping with you, particularly in a big city, as they can get easily bored. Keep them stimulated by adding a few of these shops into your day.
Probably the greatest toy shop in the world, Hamleys, situated on Regent Street, has seven floors of toys to explore! People come from all over the world come to visit Hamleys and buy the most wonderful toys and games, as well as to experience the magical atmosphere. The staff will often dress up in costumes to entertain, and there are always lots of toy demonstrations, so you can try before you buy.
A little girl's dream! Mystical Fairies is full of fairy and princess dresses, as well as lots of accessories including wings, wands, and tiaras! Boys are not left out, as there are lots of fun dressing up costumes for them, such as pirates and wizards.
Oh Baby London
Oh Baby London is an independent kid's wear brand created in Brick Lane in the heart of London's East End. Eccentric, bold design and irreverent truths like 'Been Inside for Nine Months' are the essence of Oh Baby London. What started as an allergic reaction to pastels by founder and mum of two Hannah McHalick has grown into a full collection of cool but cute fashion for kids from 0-4 years, and it's still growing.
Forbidden Planet is the world's largest and best-known science fiction, fantasy, and cult entertainment retailer, and the largest UK stockist of the latest comics and graphic novels. They also stock action figures, books, DVDs, toys, and merchandise from movies and television.
A great sports store, actually on Oxford Circus - the heart of the Oxford Street shopping area.