I woke up ready to experience the rainbow bagel. I’d watched the segment on the Late Show with Steve Colbert, where Broad City’s Abbi Jacobson and Ilana Glazer introduce the host to the bagel, landing them in a magical trippy animated bagel world. However with all of the recent press surrounding Scot Rossilo’s (owner of the Williamsburg Bagel Store) new rainbow bagel, the high-demand forced a temporary closure of the Bagel Store’s Bedford Avenue location.
I wasn't sure if the Bagel Store's Metropolitan location had them on hand (they sell out) and I decided to try the rainbow bagel once the Bedford Avenue location reopens and the crowds lessen.
If you’re like me and aren't ready to brave long lines for a rainbow bagel, where should you go? Luckily, there are many spots to order a traditional bagel “wit a schmear” in Brooklyn. No, these bagels aren't pretty and multicolored, but they taste phenomenal.
Here are six bagel stores where locals order Brooklyn’s favorite breakfast food.
Although the high demand for rainbow bagels has shuttered the Bedford Avenue location, the Williamsburg based shop still has an outpost on Metropolitan Avenue. Stop in and try Scot Rossillo's (the “World’s Premiere Bagel Artist”) creations, which include the bacon, egg and cheese bagel, French toast bagel, Pretzel bagel, “the cragel,” and many other inventive bagels.
Don’t forget to order the Nutella cream cheese.
Since 1985, this South Slope bagel shop has been winning over locals with their hand rolled bagels. The shop doesn’t have seats, but it does have some of the tastiest and noted bagels and bialys in the city. As a local, I’ll confess that if I’m in a five-block stretch of Bagel Hole, I must stop in and pick up a dozen bagels.
Not to be confused with Bagel Hole. This family-run Kosher Bagel shop has two locations in Flatbush on Coney Island Avenue and Avenue J. It’s not open on Friday nights and Saturdays, but it’s the ideal stop on a Sunday bike ride to Coney Island.
With two locations, in the heart of Williamsburg, open twenty four hours, this is the best place to grab a bite after a late night in this hipster haven. Order an everything bagel with tofu cream cheese and see why this place has been a neighborhood favorite for years.
Located a few blocks from Prospect Park in residential Windsor Terrace’s main strip, this bagel shop serves noteworthy bagels. The ample seating is an added plus. Terrace Bagels is the perfect spot for a casual breakfast before heading to Prosect Park or a fanastic place to order food for a Prospect Park picnic. I enjoy the serious old school vibe at Terrace Bagels. Order the bagel, lox, and cream cheese, and know you’re getting the real deal.
Bagel Boys has two locations in Brooklyn and one in New Jersey. This local favorite on Third Avenue in Bay Ridge and Avenue Z in Sheepshead Bay, also sells salads and paninis. Serving up authentic old school bagels, this is the sort of place where you can order that “bagel wit a schmear” and they won’t ask you to translate.
An added plus, the Brooklyn shops are open until 10pm.