Barneys New York Department Store Shopping Guide

The Shopping Experience, Bistro, and Holiday Windows of Barneys

Barneys returns to downtown in New York
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Barneys New York is a 230,000 square foot shopping palace, designed by architect Peter Marino and built in 1993. It is the flagship store for Barneys, which today has stores all over the world. Barney's (with the apostrophe) began as a discount menswear store opened by entrepreneur Barney Pressman on 17th street in 1923. Today Barneys is a luxury department store on Madison Avenue and numerous other locations throughout the world. Barneys is justifiably famous for high-end womenswear and introducing new designers including Giorgio Armani.

Shopping Experience

Barneys New York serves an upscale clientele, with prices and products to match. Typically, the better dressed you appear, the better service you will receive—so dress the part if you want the best service. The uptown location on Madison Avenue attracts shoppers from the nearby Madison Avenue boutiques more than the crazed downtown department stores—which can be a relief if you're looking to avoid the crowds.

The ground floor tends to be a bit on the chaotic side, however, there are always many salespeople on the floor to assist you with something or just to help you find your way. Barneys New York is a great place to find classy, yet modern choices from many top designers. When navigating the store, ask for a store directory—one thing that sets this store apart is that the men's and women's areas are separated and not all floors have access to both sections.


Freds at Barneys New York is a bistro located on the 9th floor and offers lunch and dinner daily, as well as high tea on weekdays and brunch on weekends. It was the brainchild of Barney's son Fred Pressman, and so its name lacks the trademark apostrophe. The cuisine, setting, and service are like everything else at Barneys New York—classy and pricey.

Entrees include pizza, pasta, crab cakes, and salads such as the nationally famous Mark's Madison Avenue salad with imported Italian tuna. Freds also feature diet-friendly choices, as well as everything from refined dishes to deli sandwiches.

Advertising Innovations and Holiday Window Displays

Since the 1980s, Barneys has been at the forefront of advertising design. Advertising campaigns shot by emerging photographers and featuring supermodels began in the mid-1980s. Frequent fashion events such as Made to Measure Trunk Shows from top of the line designers are held at the Madison Avenue store.

Barneys window displays are extravagant and cheeky, particularly at the end of the year holiday season: Recent holiday designs have starred Lady Gaga and Minnie Mouse.

Shopping Services

  • Bridal/Gift Registry at Chelsea Passage
  • Bridal Atelier: Some of the chicest bridal shopping in Manhattan, featuring many exclusive designs
  • Studio Services: Discreet shopping services for stylists, designers, and celebrities
  • Image Studio: Get a whole new look with this comprehensive service
  • Personal Shopping: Experts at your location or in the store
  • Concierge Services: Restaurant reservations, tickets, car services and more
  • Make-up Artists in Residence
  • Completely Bare Hi-Tech Spa: Luxury spa services

Getting There: Barneys New York Location and Hours

Barneys is located at 660 Madison Avenue (at 61st St.). The closest subways are N/R/W at 59th Street/Fifth Avenue stop and 4/5/6 to 59th Street/Lexington Avenue stop. The phone number is 212-826-8900. More information can be found at the Barneys New York store website. Hours are:

  • Monday—Friday 10:00–8:00
  • Saturday—10:00–7:00
  • Sunday—11:00–6:00