Ultimate Guide: Atlanta's World of Coca-Cola Museum

Everything you need to know about Atlanta's iconic Coca-Cola Museum

The World of Coca-Cola is a museum in Atlanta dedicated to Coke, one of America's favorite soft drinks.
••• The World of Coca-Cola in Atlanta. Photo © Laura Horton

In a city rich with culture, Coca-Cola holds a special place in the heart of Atlanta. And nowhere can you experience the iconic beverage more fully than at the World of Coca-Cola Museum, where you can celebrate the soda’s journey from its humble beginnings in an Atlanta pharmacy to its honored position as one of the world's favorite drinks.

History of the Museum

In 1886, Coca-Cola came to life in a pharmacy in Atlanta at the hands of pharmacists John Pemberton as a simple mixture of sweet syrup and carbonated water. From there, Coca-Cola rose first to local fame, quickly becoming a regional favorite, and kept rising all the way to national recognition. From Pemberton’s happy accident, some of the most famous advertising campaigns in the history of the industry were born. 

The World of Coca-Cola Museum, originally established in 1990 as part of Underground Atlanta, was erected as a celebration of the company’s lasting impression on not just industry, but family, too. Coca-Cola is as much an international phenomenon as it is a household name.  In 2007, the museum was relocated to Pemberton Place, named after the soda’s inventor, in Downtown Atlanta where World of Coke now stands as one of the city's best-loved attractions.

Planning Your Visit

Located at Pemberton Place, the World of Coca-Cola stands adjacent to both Centennial Olympic Park and the Georgia Aquarium, making it the perfect stop for tourists in a day of sightseeing, and convenient for Atlanta natives hoping to learn more about our drinks dynamic history. 

The museum opens daily from 10 am to 5 pm, but specific dates and times can be checked in advance by visiting their website. To get updates on the museum's upcoming events or schedule changes, you can download the World of Coke app, or follow their Instagram page @worldofcocacola.

Tickets are $16 for adults, and $12 for children (kids under two are free). The museum also offers a number of package deals to help maximize your party’s experience. On average, visits last approximately two hours.

Parking is offered on Ivan Jr. Boulevard at $10 a day per vehicle. MARTA also has stops at the Peachtree Center and World Congress Center, just a short 10-15 minute walk from the museum.

What to Expect Inside the Museum

The World of Coca-Cola Museum offers visitors a wide variety of exhibits--experience Coca-Cola’s history through artifacts from the soda’s past, each telling a unique piece of the story. A few of the most notable moments are featured in a short film presented in the museum’s theater.

Stop for interactive experiences, like the Virtual Taste Maker and Bubblizer, as you travel through time and towards the vault where the long coveted secret formula is kept. Take your taste buds abroad as you taste your way through 100 different beverages in the Taste It! Exhibit, featuring Coca-Cola flavors from around the globe. Or immerse all your senses in the 4D theater.

See how artists and fans have found inspiration in the soft drink in the Pop Culture gallery, or pose with Coke’s much-loved polar bear for a photo op. At the end of your visit, stop at World of Coca-Cola's gift shop to take a piece of the museum with you, and more importantly, take a Coke for the road!

Maximize Your Visit: Inside Tips & Tricks, and Treats

The World of Coca-Cola receives its greatest number of visitors on weekends, so to avoid crowds, lines and waiting, plan your visit for earlier in the week – and earlier in the day! The museum hits peak population in the hours between noon and closing. A Google search will give you a live hour-by-hour look at the museum’s popularity levels.

Because of World of Coca-Cola's location (read: walking distance to many other downtown attractions), it’s easy to make a day out of sightseeing in Atlanta. Check out the Georgia Aquarium, which stands among some of the largest aquariums in the world, or spend a few hours with the incredible wildlife that call Zoo Atlanta home. If you are hoping to hit multiple attractions during your visits, consider some of the package deals that Atlanta has to offer to help maximize your experience and minimize costs.

The Atlanta CITYPass includes admission to World of Coke, as well as the Aquarium, CNN Studios, Zoo Atlanta, and the Fernbank Museum of Natural History.

If you’re a member of the military, make sure to bring your ID and get complimentary admission. This offer extends all year, every day of the week.

Do not leave the Taste It! exhibit without sampling the infamous Beverly flavor. The Beverly has gained so much acclaim that visitors often photograph or video themselves trying the drink for the first time to post on their social media accounts. Create your own memory and tag it with #ITastedBeverly.

The Varsity, Landmark Diner, Pittypat’s Porch, and other iconic Atlanta restaurants are located near and around the museum. Centennial Olympic Park also makes a great spot for a picnic lunch in between locations and offers an exclusive opportunity to walk in the steps of those who competed in the 1996 Olympic Games.

An insider at the museum has confirmed a new, temporary gallery will be joining the World of Coca-Cola in 2017, so make sure to keep an eye out for more information!              

Community Involvement

Giving back to the community is important, and World of Coca-Cola has ties to many organizations both in and out of Atlanta. The Coca-Cola Foundation contributes 1 percent of Coca Cola’s earnings to different charity organizations across the world. In fact, in 2015, Coca-Cola gave back more than $117 million.

Recently the Foundation has placed special emphasis on showing philanthropic support to organizations that support the economic empowerment of women, increasing access to clean water, and youth education and development.

In 2010 the World of Coca-Cola donated part of Pemberton Place to the construction of the Center for Civil and Human rights, which now stands as another Atlanta landmark in view of both World of Coke and the Georgia Aquarium.