Illustration of people in their homes looking at virtual tourist attractions
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TripSavvy / Alison Czinkota

Innovators

Seeing is believing, right? That's a tough ask when you're a museum in a city on lockdown. These 22 winners, primarily traditional, hands-on attractions, creatively pivoted to virtual programming or other tactics to keep visitors entertained and engaged even during the darkest days of the pandemic. Meanwhile, others have found unique ways to cater to our new normal.

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